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Below is an in-depth analysis and side-by-side comparison of Panera Bread/Saint Louis Bread Company vs Original Cupcakes including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $1,010,985 - $2,252,846 | $267,500 - $381,000 |
Franchise Fee | $35,000 | $50,000 |
Royalty Fee | 5% | - |
Advertising Fee | - | - |
Year Founded | 1987 | - |
Year Franchised | 1993 | - |
Term Of Agreement | 20 years | - |
Term Of Agreement | 20 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | *Experience as a multi-unit restaurant operator *Recognition as a top restaurant operator *Net worth of $7.5 million *Liquid assets of $3 million *Infrastructure and resources to meet our development schedule *Real estate experience in the market to be developed *Total commitment to the development of the Panera Bread brand *Cultural fit and a passion for fresh bread | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | - |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | - |
Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | - |
Operations |
Franchisees required to buy multiple units/master licenses; 100% of all franchisees own more than one unit Number of employees needed to run franchised unit: 40 - 60
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | No | - |
Founded by best friends Heather White and Lori Joyce in 2002, Cupcakes bakes their products from scratch and uses preservative-free, basic ingredients, offering customers fresh batches of yummy goodness daily.
The Cupcakes trademark has been globally recognized as the original cupcakes bakery. It was also the Cupcakes Bakery featured on the hit reality TV Show called, ‘The Cupcake Girls’ on the W Network. The TV Show airs in 90 countries worldwide, including the USA, Asia, and Latin America. The Cupcakes brand stands for fun, nostalgia, and celebration!