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Below is an in-depth analysis and side-by-side comparison of Berryhill Baja Grill vs Iceberg Drive Inn including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $257,500 - $527,500 | $132,500 - $556,000 |
Franchise Fee | $25,500 - $30,000 | $25,000 |
Royalty Fee | 5% | - |
Advertising Fee | - | - |
Year Founded | 1991 | 1960 |
Year Franchised | 2000 | 2001 |
Term Of Agreement | 20 years | - |
Term Of Agreement | 20 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | - |
Support | Grand opening, Internet, Security/safety procedures, Field operations/evaluations | - |
Marketing | Co-op advertising | - |
Operations |
1% of all franchisees own more than one unit Number of employees needed to run franchised unit: 30 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
Franchise your own Berryhill: After a decade of success in bringing Baja to the masses, we are looking to add to our family tree. Of course, we know a good thing when we see it (and eat it), and Berryhill Baja Grills blend of palate-pleasing cuisine in a relaxed, inviting Baja-inspired atmosphere is a hit. Our franchising system is based on the belief that our success is dependent upon the success of those in our family. That means we take pride in building solid partnerships with our franchisees, vendors, and employees. Our selection of prospective franchisees is based on an assessment of overall business experience and personal qualifications. We look for enthusiastic individuals with experience and resources to develop multiple-unit operations in the United States and beyond. While our focus is on multi-unit development, single-unit development is considered on an individual basis.
The first Iceberg Drive Inn was opened by Lamar Sorensen on April 12, 1960. A local ice cream machine salesman named Hap Vitale had the idea for a building with a distinctive roof that served great milkshakes, burgers and fries. He convinced Lamar to open this concept and Iceberg Drive Inn was born. It was located on the corner of 900 East and 3900 South in Salt Lake City, Utah. The building was originally designed to be moved after a few years as he was only renting the land at the time. Many report that it was the first drive thru in the Salt Lake City area. Lamar insisted that Drive Inn be spelled with two "n’s” as he felt it appeared friendlier to invite people to an "inn” rather than simply a "drive in”.