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Below is an in-depth analysis and side-by-side comparison of KidzArt vs Engineering for Kids including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $22,773 - $39,207 | $27,250 - $93,700 |
Franchise Fee | $14,900 - $19,900 | $12,250 - $22,500 |
Royalty Fee | 8% | 7% |
Advertising Fee | 1% | 1% |
Year Founded | 1997 | 2009 |
Year Franchised | 2002 | 2011 |
Term Of Agreement | 10 years | 7 years |
Term Of Agreement | 10 years | 7 years |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/Yes |
Start-up Costs | No/Yes | -/Yes |
Equipment | No/Yes | -/Yes |
Inventory | No/Yes | -/Yes |
Receivables | No/No | -/Yes |
Payroll | No/No | -/Yes |
Training & Support |
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Training | Classroom Training: 38 hours Additional Training: Webinars, calls | We train you to be a successful Engineering for Kids director by requiring you to successfully complete our 3-day Engineering for Kids training at our corporate headquarters as well as a 2-Day On-Site teacher training at your location. We provide you with instruction and curriculum materials on all areas of operations, from a thorough review of the operations manual to hands-on classroom training. |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Field Operations Proprietary Software Franchisee Intranet Platform |
Marketing | Co-op Advertising Ad Templates Social media SEO Website development Email marketing | Ad Templates Regional Advertising Social media Website development Email marketing Loyalty program/app |
Operations |
Franchise can be run from home.
Number of employees needed to run franchised unit: 1 - 5
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | Number of Employees Required to Run: 5 - 10 |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | - |
International Expansion | Yes | Yes |
Shell Herman began developing the concept of KidzArt in 1993, hoping to bringing art programming to kids of all ages after discovering there were no national art enrichment programs available for children. As an "older" mom, Shell was concerned that many schools throughout the country were eliminating the arts and wanted to pave the way by engaging her entrepreneurial spirit, for her young son and for others. As a professional career counselor of 15 years, she also saw the need for artistic individuals to work in an environment that could support their interests and skills and allow them to earn a good living while nourishing their creative spirit. She also wanted children to have the opportunity to experience a confidence-building program that encourages creativity. In 1998, Shell teamed with childhood friend and exhibiting Master Artist, Chris Cruikshank to develop the KidzArt drawing-based fine arts program. Chris' sucessful drawing program was incorporated and KidzArt was franchised in July 2002. KidzArt is a drawing-based fine arts program offering classes, programs, workshops and a variety of creativity-oriented educational programs. KidzArt serves ages 3 1/2 to Senior Citizens (SeniorzArt).
Engineering for Kids offers a suite of programs for children ages 4 to 14 introducing them to science, technology, engineering and math through a variety of workshops all aimed at developing problem solving skills. Programs include after school programs, evening classes, in-school field trips, workshops, birthday parties, home-school programs, scouts workshops, and pre-school programs.
In order to impact as many youth as possible, Engineering for Kids began franchising as a way to spread the program across the country. Engineering for Kids presents a low-barrier opportunity with room to grow, as the brand plans to add between 50-60 new locations in 2013. Our franchisees share Roberts' passion for the program, understanding the need for STEM education.
An ideal Engineering for Kids franchisee is someone who is well connected in their community, a parent, or an individual who has a passion for educating children.