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Below is an in-depth analysis and side-by-side comparison of ELDirect Homecare vs Homewatch CareGivers including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $21,900 - $29,700 | $89,125 - $151,875 |
Franchise Fee | $15,000 | $49,000 - $61,500 |
Royalty Fee | 5% | 5% |
Advertising Fee | - | 1% |
Year Founded | 1996 | 1973 |
Year Franchised | 2002 | 1986 |
Term Of Agreement | 10 years | 10 years |
Term Of Agreement | 10 years | 10 years |
Renewal Fee | 10% of current franchise fee | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/Yes |
Start-up Costs | No/No | No/Yes |
Equipment | No/No | No/Yes |
Inventory | No/No | No/Yes |
Receivables | No/No | No/Yes |
Payroll | No/No | No/Yes |
Training & Support |
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Training | - | On-The-Job Training: 40 hours Classroom Training: 40 hours Additional Training: Ongoing support |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing |
Operations |
Number of employees needed to run franchised unit: 2 Absentee ownership of franchise is allowed. |
15% of all franchisees own more than one unit Number of employees needed to run franchised unit: 3 - 30
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | No |
International Expansion | No | Yes |
Leigh and Candra Davis began ELDirect In-Home Senior Care in January
of 1996 after watching their families cope with long-term illness and
the trials of finding quality in-home care. For more than 10 years they
watched their grandmothers deal with Alzheimer's, Parkinson's and cancer
and their parents cope with the ever-increasing needs. Seeing first
hand the family stress, burnout, financial stress and caregiver needs,
ELDirect In-Home Senior Care's services are uniquely created to deal
with these issues and keep clients safe, happy and out of nursing homes.
ELDirect In-Home Senior Care offers America's entrepreneurs one of the most
creative, low cost opportunities to tap into the exploding ELDerly care
market. 10 plus years of family experience, 8 years of business success
in a highly competitive market and 5 years of franchise research come together in one franchising opportunity. Aggressive marketing programs coupled with proven client
acquisition and retention programs give ELDirect In-Home Senior Care
franchise owners the added edge.
ELDirect In-Home Senior Care offers entrepreneurs the ability to choose from hundreds of large, protected
territories. Franchise owners also profit from: Multiple service -
multiple income streams, low initial franchise fee, low ongoing fees and
large profit margins.
Biochemist Paul A. Sauer founded Homewatch in 1973. The company's clients include the elderly, people recovering from illnesses and people being rehabilitated after injuries. Caregivers provide non-medical and limited health care services.
#116 on Entrepreneur's ranking of the top 150 franchises offering incentives and other programs to help veterans become franchisees