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Below is an in-depth analysis and side-by-side comparison of ELDirect Homecare vs Caring Senior Service including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $21,900 - $29,700 | $110,099 - $176,016 |
Franchise Fee | $15,000 | $41,500 |
Royalty Fee | 5% | 5% |
Advertising Fee | - | 2% |
Year Founded | 1996 | 1991 |
Year Franchised | 2002 | 2002 |
Term Of Agreement | 10 years | 10 years |
Term Of Agreement | 10 years | 10 years |
Renewal Fee | 10% of current franchise fee | - |
Business Experience Requirements |
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Experience | - | *Desire to make a difference in people's lives *Ambition to succeed *High standards for customer service *Be a self-starter and understand the importance of having a strong sales focus *Willingness to follow a proven system *Effective and efficient in time management and priority setting |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | Yes/- |
Start-up Costs | No/No | -/Yes |
Equipment | No/No | -/Yes |
Inventory | No/No | -/Yes |
Receivables | No/No | -/Yes |
Payroll | No/No | -/Yes |
Training & Support |
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Training | - | Caring Senior Service provides initial training for up to 2 people. Training takes up to one week with additional time if needed. Training covers everything from marketing to high impact referral sources, recruitment and retention of Gold Level caregivers, and how to implement our GreatCareTM method. Classroom Training: 40 hours |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | o Marketing tools that stand out and are easy to implement o Shared market research that provides clear targets and reduces costly mistakes o Clearly defined marketing approach that builds trust o Individualized web site by location that helps connect and interact with referral sources, clients, families and caregivers o On-site sales training with your designated Franchise Business Consultant o Ongoing marketing tips with timely and relevant information Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing |
Operations |
Number of employees needed to run franchised unit: 2 Absentee ownership of franchise is allowed. | Absentee Ownership Allowed Number of Employees Required to Run: 2 - 3 |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | - |
International Expansion | No | - |
Leigh and Candra Davis began ELDirect In-Home Senior Care in January
of 1996 after watching their families cope with long-term illness and
the trials of finding quality in-home care. For more than 10 years they
watched their grandmothers deal with Alzheimer's, Parkinson's and cancer
and their parents cope with the ever-increasing needs. Seeing first
hand the family stress, burnout, financial stress and caregiver needs,
ELDirect In-Home Senior Care's services are uniquely created to deal
with these issues and keep clients safe, happy and out of nursing homes.
ELDirect In-Home Senior Care offers America's entrepreneurs one of the most
creative, low cost opportunities to tap into the exploding ELDerly care
market. 10 plus years of family experience, 8 years of business success
in a highly competitive market and 5 years of franchise research come together in one franchising opportunity. Aggressive marketing programs coupled with proven client
acquisition and retention programs give ELDirect In-Home Senior Care
franchise owners the added edge.
ELDirect In-Home Senior Care offers entrepreneurs the ability to choose from hundreds of large, protected
territories. Franchise owners also profit from: Multiple service -
multiple income streams, low initial franchise fee, low ongoing fees and
large profit margins.