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Updated RecentlyELDirect Homecare vs GUAVA Home and Healthcare Services Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of ELDirect Homecare vs GUAVA Home and Healthcare Services including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $21,900 - $29,700 | $35,000 - $150,000 |
| Franchise Fee | $15,000 | $35,000 |
| Royalty Fee | 5% | - |
| Advertising Fee | - | - |
| Year Founded | 1996 | 2007 |
| Year Franchised | 2002 | 2009 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | 10% of current franchise fee | - |
Business Experience Requirements |
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| Experience | - | *We expect that you will live in the market in which you operate the franchise. *We carefully consider your personal experience, people skills, and managerial potential. *You must understand the unique model of operating a business within a franchise system. *You must have $35,000 in liquid assets and access to $150,000 in additional capital. *You must have the desire to own your own business and the ambition to seek out a franchise in the healthcare personnel industry. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | Our 6-month training program provides a daily support system, business readiness coaching and mentoring with a seamless transition as you build your revenue as a franchisee business. Whether you are an individual franchisee or area representative our level of support enables you to grow with your individualized business plan. Through your GUAVA business plan and financials we work with you to define your direction and course of growth. Your training begins within the first week of signing your franchise agreement. As your business begins in the comfort of your home office through a web based introduction, GUAVA corporate team members are strategically introduced as your business takes form leveraging the many talents of corporate team. Corporate training at the local office provides insight and a hands-on approach to mastering the many facets of your business. We make training innovative, fun and one that will give you measurable benchmarks making significant process every day. On-line training, daily phone calls, on-site visits, mentoring and coaching because your success is our success! |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | The GUAVA management team wants to empower you to quickly and efficiently manage your business and drive growth. We provide a proven online business support system that allows you to open an office anywhere in the country while maintaining consistent reliability and dependability of operations without reinstalling any software. We provide you with a comprehensive and scalable business management solution that will easily adapt to your rate of business growth. Our system allows optimal efficiency with greater productivity. It enables you to benchmark your performance with other franchisees in several areas such as marketing, human resources and finance. You can choose from a broad range of predefined reports tailored for GUAVA franchisees to meet their regulatory and business requirements. GUAVA technology reduces administrative costs, improves employee retention and enhances profitability and helps you deliver the quality care your clients expect. It simplifies scheduling, time sheet management, billing, payroll, marketing, human resources, client records, finance, insurance claims, integrated telephone for clock-in and no-show caregivers and much more. Our system is a powerful web-based, easy to use solution that allows access to the system any time of day, any day of the week from anywhere in the world. |
| Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | We provide state of the art marketing planning, coaching and tools through our marketing partner, Crew360, Inc. You will begin your business with a 360 degree assessment of your marketing needs and an individualized strategic marketing plan. We are innovative in our marketing approach, applying the latest strategies and technologies such as online marketing, email blasts, search engine marketing, digital and print PR, social media, statistical tracking and analysis, mobile marketing, audio and video production as well as one-on-one relationship building and face-to-face marketing in your community. This will all be clearly laid out in your year one marketing plan. A comprehensive marketing plan will be customized to your community. A customized web site will provide you with the freedom to update and enhance content, giving you a high quality, cost effective corporate approach. Hundreds of choices of marketing materials and promotional items for distribution within your target market will be available on our online store. Our marketing team works hand in hand with you on your one year plan. Whether you have broad and in-depth marketing experience or if you would benefit from a Marketing 101 approach, we are here to help ensure your success. |
| Operations |
Number of employees needed to run franchised unit: 2 Absentee ownership of franchise is allowed. | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About ELDirect Homecare
Leigh and Candra Davis began ELDirect In-Home Senior Care in January
of 1996 after watching their families cope with long-term illness and
the trials of finding quality in-home care. For more than 10 years they
watched their grandmothers deal with Alzheimer's, Parkinson's and cancer
and their parents cope with the ever-increasing needs. Seeing first
hand the family stress, burnout, financial stress and caregiver needs,
ELDirect In-Home Senior Care's services are uniquely created to deal
with these issues and keep clients safe, happy and out of nursing homes.
ELDirect In-Home Senior Care offers America's entrepreneurs one of the most
creative, low cost opportunities to tap into the exploding ELDerly care
market. 10 plus years of family experience, 8 years of business success
in a highly competitive market and 5 years of franchise research come together in one franchising opportunity. Aggressive marketing programs coupled with proven client
acquisition and retention programs give ELDirect In-Home Senior Care
franchise owners the added edge.
ELDirect In-Home Senior Care offers entrepreneurs the ability to choose from hundreds of large, protected
territories. Franchise owners also profit from: Multiple service -
multiple income streams, low initial franchise fee, low ongoing fees and
large profit margins.
About GUAVA Home and Healthcare Services
GUAVA Care is one of the fastest growing home care franchise opportunities in the United States. GUAVA Care is unique in various ways. We provide the broadest range of in-home non-medical and medical staffing services to individual clients, corporations and medical institutions. No previous medical or care giving experience is necessary to buy a healthcare franchise, and the GUAVA opportunity gives you the ready-made framework within which to build a successful business. Our professional support team will assist you every step of the way using our Building Block Healthcare System� for franchise development: Step One - We help you build a home-based, non-medical personal care business to start generating revenue with minimal startup funds. Step Two - Once you build revenue, we strategically plan the transition into an office-based home healthcare model. Step Three � We transition you into a staffing model, allowing for additional revenue streams through medical healthcare and medical staffing. Step Four � We provide the full array of in-home services through a medical healthcare model, utilizing the same office space and the same staff. Unlike other models, GUAVA provides a comprehensive 6-month training program, daily communication, on-site monitoring and additional on-site training after 24 months in business to guide you into your Step Four transition. Financial Requirement: Franchise Fee: $35,000, Second Territory $24,500; Liquid Cash Requirement: $50,000; Minimum Net Worth: $250,000 Special Incentives: *MinorityFran Participant *Women's Programs Available *International Opportunity Franchise Resale Opportunity *Home Based Franchise