Dale Carnegie Training vs Direct English Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Dale Carnegie Training vs Direct English including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Dale Carnegie Training Franchise
Direct English Franchise
Investment $93,400 - $245,800$100,000 - $500,000
Franchise Fee $20,000 - $65,000N/A
Royalty Fee 4.5% -12%-
Advertising Fee 3%-
Year Founded 19121991
Year Franchised 19991997
Term Of Agreement 15 years-
Term Of Agreement 15 years-
Renewal Fee $10K-


Business Experience Requirements
 
Dale Carnegie Training Franchise
Direct English Franchise
Experience
  • General business experience
  • Sales and/or managerial background, established business network
    		• -

    Financing Options
     
    Dale Carnegie Training Franchise
    Direct English Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    Dale Carnegie Training Franchise
    Direct English Franchise
    Training Classroom Training: 52 hours-
    Support Newsletter Meetings/Conventions Grand Opening Online Support Field Operations-
    Marketing Ad Templates Social media SEO Website development Email marketing -
    Operations International franchisees required to buy multiple units/master licenses

    Number of employees needed to run franchised unit: 2 - 10

    Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

    		-

    Expansion Plans
     
    Dale Carnegie Training Franchise
    Direct English Franchise
    US Expansion Yes-
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About Dale Carnegie Training

    "How would you feel networking with the world's most refined business professionals, learning from them and making money while enjoying what you do?" - Ahmed El Daly, Franchisee, Egypt
    Dale Carnegie Training strives to build a strong, profitable name for all of our franchises globally, while remaining devoted to our mission statement: We support the growth of successful organizations by creating successful individuals through training and development solutions. The training industry is primarily comprised of fragmented small consulting firms and inefficient in-house training departments. The need for professional training organizations with proven track records is in great demand. As a franchisee, you will receive extensive training, support, benefits, and most importantly, a chance to profit from joining our team. 
    Veteran Incentives  50% off franchise fee
    "Entrepreneur
    #303 in Franchise 500 for 2020.
    #360 in Franchise 500 for 2021.


    About Direct English

    The global market for English language services is estimated to be worth $15billion per year. The demand for English language training has never been higher, and neither have the potential profits to be made.

    Linguaphone Group has an extensive network of franchised partners around the world, offering adult English language courses via Direct English and children's English courses under the Pingu's English brand. We are always seeking successful strategic partners to join our global network of Master Franchisees. Whether you are an existing training or language provider, a well-established distributor in your market, or an entrepreneur looking for a new and rewarding business opportunity, we would like to hear from you. You can also contact us if you are interested in Unit Franchisee opportunities for a particular region of your country.