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Below is an in-depth analysis and side-by-side comparison of Dale Carnegie Training vs Alexander Language Schools including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $93,400 - $245,800 | $50,000 - $250,000 |
Franchise Fee | $20,000 - $65,000 | $30,000 - $60,000 |
Royalty Fee | 4.5% -12% | 7% to 15% |
Advertising Fee | 3% | - |
Year Founded | 1912 | 0 |
Year Franchised | 1999 | 0 |
Term Of Agreement | 15 years | - |
Term Of Agreement | 15 years | - |
Renewal Fee | $10K | - |
Business Experience Requirements |
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Experience | We look for commitment and hard working people in order to set up language schools (ALS). | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | Classroom Training: 52 hours | - |
Support | Newsletter Meetings/Conventions Grand Opening Online Support Field Operations | *Ongoing support and assistance with regular updates of information and guidance *Advice and counsel by telephone, in writing and in person regarding the organization and operation of the school *Methods of attracting and recruiting students, recruiting, interviewing and evaluating teaching staff *Effective ways of facing and solving problems (problem shooting), and difficulties arising from competition and other situations occurring during the operation of the school *Common programmes of education and teaching methods, methodology and training *Our experience, expertise and know - how *Exclusivity of territory *Selection criteria for the most suitable location, and advice on the furnishing, equipment, remodelling and decoration of premises. *Development and growth of your enterprise with the most flexible organization *Local and regional advertising and promotion *National advertising and publicity (through major TV channels, newspapers, radio stations, the Internet etc) *Continuous updates on current educational matters. *Complete educational support services *Automatic membership of the students in the Alexander Club (where they are entitled to benefits, discounts, participation in various activities etc.) |
Marketing | Ad Templates Social media SEO Website development Email marketing | - |
Operations |
International franchisees required to buy multiple units/master licenses Number of employees needed to run franchised unit: 2 - 10
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
Alexander/Athena Language Schools, ALS is now operating in more than 100 locations worldwide, as Foreign Language Schools teaching TOWER OF LONDON, GUARDEnglish and other languages. At the Alexander/Athena Schools we teach all levels of English leading to Proficiency. Other languages are also taught . The ages of students vary from 7 or 8 to 20 years old as well as adults/ businessmen in separate classes. Traditional and modern methods are combined to create the best and fastest result possible, with emphasis on four skills, Listening, Reading, Writing and Speaking. Although, in general, we try to keep an international organizational and educational system, at times we have to adapt it to the local requirements and customize our language programmes to suit the needs and demand in each country/area separately. Courses in other European or Asian languages are also taught on demand. WHAT WE OFFER General courses Regular Courses Courses for beginners Intensive Courses, Semi-Intensive Courses Pre-School Programmes (for 5-6-year- old children) Courses for Adults Qualified and experienced teachers Women teachers for Juniors Preparation courses according to the International English Language Testing System (IELTS)TOWER BRIDGE, LONDON Courses for the Cambridge University and Michigan University Examinations ( First Certificate in English-FCE, Certificate in Advanced English- CAE, Certificate of Proficiency in English- CPE , ECCE and ECPE, TOEFL) Books of the most recognized publishers such as OUP, Longman, BBC, etc are used. Audio Visual and Multimedia aids as well as access to the Internet are provided for our students Students may also learn computing as an extra curriculum activity Computer Assisted Language Learning (CALL) European languages are taught, such as English, Spanish, French, German, Italian, Portuguese, Russian, Swedish, Greek, Dutch etc. Asian languages are also taught such as Hindi, Chinese, Mandarin,Malay, Indonesian, Japanese, Korean etc, according to demand. Students are awarded certificates on their successful completion of attendance. We offer: Single Unit Franchise Multiple Unit Area/Region Franchise Master Franchise