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Updated RecentlyDickey's Barbecue Pit Restaurants vs Keg Restaurants Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Dickey's Barbecue Pit Restaurants vs Keg Restaurants including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $71,993 - $323,789 | $2,000,000 - $3,250,000 |
| Franchise Fee | $20,000 | $50,000 |
| Royalty Fee | 5% | 5% |
| Advertising Fee | 4% | 2.5% |
| Year Founded | 1941 | - |
| Year Franchised | 1994 | - |
| Term Of Agreement | 20 years | - |
| Term Of Agreement | 20 years | - |
| Renewal Fee | $10,000 | - |
Business Experience Requirements |
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| Experience | - | Any experience you have gained in any area of food service always helps. More than anything else, your sound business sense and your compatibility with The Keg's high standards are what will make you an ideal candidate. If you don't have full service restaurant experience, we insist that you have a day-to-day operator with experience; ideally Keg experience. You have successfully run a business the size and scope of The Keg. Although restaurant experience is preferred, your excellent management skills can be adapted through The Keg's training programs. You have a thorough knowledge of the market in which you wish to open your franchise. It is preferable that you have lived in the city, as well as know the business and cultural climate. Please note that a population base of approximately 100,000 people in Canada or 225,000 in the United States is required for us to consider a new location. You need to have sufficient unencumbered capital. Although the amount will vary from location to location depending on the specific business, your combined net worth should be a minimum of $2 million. You have a desire to be a part of a successful franchise group. If you are interested in a territory or multiple restaurants, the following additional criteria must be in place: a. A development agreement which will specify the number of sites and the time period in which they must be built. b. The financial ability to operate more than one restaurant. c. The management capability and personnel to operate the desired number of restaurants in the territory or multiple restaurants. You will be required to submit a proposal detailing all aspects of your business plan and management, shareholder and operating structures. Your plan must include: * A projected operating statement of revenue and expenses; * A financial plan for construction of your restaurant, including a rough timetable for completion; * A personal employment history and business history of all proposed shareholders and operating managers; * Details on your proposed operating management team. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/Yes | -/- |
| Payroll | No/Yes | -/- |
Training & Support |
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| Training | We provide a comprehensive training program at Barbecue University, an intensive four-week training program that teaches the skills needed to open and operate a Dickey's. Barbecue University trainees will spend two weeks in the classroom and two weeks in our training restaurants. In the classroom, trainees will work through the Dickey's Operations Manual and learn from our trainers. Classes consist of lectures, reading, homework assignments, group activities, demonstrations, quizzes and a final exam. Yep, it's class. Spending two weeks in our training stores is an integral part of training as you practice perfecting Dickey's gold standards and demonstrate that you are ready, willing and able to run a Dickey's Barbecue Pit. In addition to the field training sessions, we also provide Dickey's e-Learning, which are online training courses (e.g., Operations, Food Safety, Guest Service and Management training) for our new and existing franchisee community. On-The-Job Training: 90 hours Classroom Training: 50 hours | We will train your management team and key staff at one of the corporate locations. We will send a hands-on support opening team to assist in training your staff. Besides travel, accommodation and meals, additional costs for the opening team are minimal. You can open your restaurant with the confidence and knowledge that you have received adequate training to do things The Keg way, with a support system and people to help you. |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | The support begins before you open your restaurant with a development team who will assist in creating The Keg environment, followed by a training team to train your management and staff on how to provide your guests with The Keg experience. Once your restaurant is open, follow up support will be provided to insure that The Keg systems and specifications are in place. Ongoing support will be provided with respect to accounting, marketing, menu development, and human resources. |
| Marketing | Our marketing department operates as an in-house advertising agency. We have a creative team, social media, public relations, community marketing, web content, and media buyers on-site to optimize the brand experience at every touch point. Our in-house team has extensive knowledge of the fast casual industry while taking into account the unique culture of barbecue when creating communications. Our franchisees appreciate having our in-house team as brand stewards for Dickey's Barbecue Restaurants and experts in brand marketing efforts. Having in-house capabilities allows us greater flexibility and the ability to turn projects around quickly with cost efficiencies, and most importantly, high-level creative deliverables that produce marketing results. *Advertising agency support *Local field marketing support *Individual marketing/strategic planning Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
| Operations | Nearly 25% of Dickey's Barbecue Franchisees Own Multi-Units | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Dickey's Barbecue Pit Restaurants
Dickey's Barbecue was founded in 1941 by Travis Dickey in a one-room building at the intersection of Knox and Central Expressway just north of downtown Dallas. The original store had sawdust on the floors and sold beef brisket, ham and ribs. If you wanted a vegetable, you could have potato chips or barbecue beans, or both. Add a bottle of soda, milk or beer and that was the entire menu. This changed when his two sons, Roland and T.D., Jr. took over the business in 1967. They began to modernize the restaurants and add more meats and vegetables to the menu, which now boasts up to eight meats and eighteen fresh and homemade vegetables.
Dickey's Barbecue offers low start-up costs, multiple revenue streams and an expert support team for franchise owners. We also have an extensive training program at Barbecue University, where we drill down on our approach to quality, authentic barbecue and guest focus. In addition, our construction and real estate departments are here to assist franchise owners in site selection, lease negotiation, design, permitting, and equipment procurement.
Top 10 reasons to Invest in Your Own Dickey's Barbecue Pit.
*Established brand
*Low franchise fee
*Site location assistance
*Thorough training in management, operations & marketing
*Protected territories
*High purchasing power to avoid over-paying for goods
*Quality products in our restaurants
*Six revenue streams
*Ongoing support from our home office
*Multi-unit development deals available
As a nationally established brand, Dickey's Barbecue offers years of restaurant knowledge and a team of experts to assist franchise owners through the opening experience.
Veteran Incentives 25% off franchise fee
About Keg Restaurants
The Keg Steakhouse & Bar is the undisputed Steakhouse leader in Canada, with an ever-growing presence in the United States. Founded in 1971, The Keg has a focus on high-quality steaks, and a casual yet contemporary dining experience. As part of our dynamic team, our franchisees have complete operational support, including extensive training, advertising/marketing, and central purchasing. You'll be able to focus on your day-to-day business knowing that there is a team of expert professionals on your side. We are actively looking for franchisees in many locations. Please note that a population base of approximately 100,000 people in Canada or 225,000 in the United States is required for us to consider a new location.