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Updated RecentlyDickey's Barbecue Pit Restaurants vs McFarland's Barbecue & Brew Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Dickey's Barbecue Pit Restaurants vs McFarland's Barbecue & Brew including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $71,993 - $323,789 | $370,577 - $577,339 |
| Franchise Fee | $20,000 | $35,000 |
| Royalty Fee | 5% | 5% |
| Advertising Fee | 4% | - |
| Year Founded | 1941 | - |
| Year Franchised | 1994 | - |
| Term Of Agreement | 20 years | - |
| Term Of Agreement | 20 years | - |
| Renewal Fee | $10,000 | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/Yes | -/- |
| Payroll | No/Yes | -/- |
Training & Support |
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| Training | We provide a comprehensive training program at Barbecue University, an intensive four-week training program that teaches the skills needed to open and operate a Dickey's. Barbecue University trainees will spend two weeks in the classroom and two weeks in our training restaurants. In the classroom, trainees will work through the Dickey's Operations Manual and learn from our trainers. Classes consist of lectures, reading, homework assignments, group activities, demonstrations, quizzes and a final exam. Yep, it's class. Spending two weeks in our training stores is an integral part of training as you practice perfecting Dickey's gold standards and demonstrate that you are ready, willing and able to run a Dickey's Barbecue Pit. In addition to the field training sessions, we also provide Dickey's e-Learning, which are online training courses (e.g., Operations, Food Safety, Guest Service and Management training) for our new and existing franchisee community. On-The-Job Training: 90 hours Classroom Training: 50 hours | During our six week training program, your team will spend three weeks of hands-on and intensive classroom training at multiple stores in the Nashville area. Two certified trainers will assist you in opening your store. Follow-up compliance and support visits will be made throughout the year. |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | - |
| Marketing | Our marketing department operates as an in-house advertising agency. We have a creative team, social media, public relations, community marketing, web content, and media buyers on-site to optimize the brand experience at every touch point. Our in-house team has extensive knowledge of the fast casual industry while taking into account the unique culture of barbecue when creating communications. Our franchisees appreciate having our in-house team as brand stewards for Dickey's Barbecue Restaurants and experts in brand marketing efforts. Having in-house capabilities allows us greater flexibility and the ability to turn projects around quickly with cost efficiencies, and most importantly, high-level creative deliverables that produce marketing results. *Advertising agency support *Local field marketing support *Individual marketing/strategic planning Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
| Operations | Nearly 25% of Dickey's Barbecue Franchisees Own Multi-Units | Although it is not necessary that you work daily in your business, it is essential that working on your business is consistent and perpetual. Additionally, having an Operating Partner who maintains a 5% equity in the operation of your business is required if you do not intend on managing and controlling your business on a daily basis. |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Dickey's Barbecue Pit Restaurants
Dickey's Barbecue was founded in 1941 by Travis Dickey in a one-room building at the intersection of Knox and Central Expressway just north of downtown Dallas. The original store had sawdust on the floors and sold beef brisket, ham and ribs. If you wanted a vegetable, you could have potato chips or barbecue beans, or both. Add a bottle of soda, milk or beer and that was the entire menu. This changed when his two sons, Roland and T.D., Jr. took over the business in 1967. They began to modernize the restaurants and add more meats and vegetables to the menu, which now boasts up to eight meats and eighteen fresh and homemade vegetables.
Dickey's Barbecue offers low start-up costs, multiple revenue streams and an expert support team for franchise owners. We also have an extensive training program at Barbecue University, where we drill down on our approach to quality, authentic barbecue and guest focus. In addition, our construction and real estate departments are here to assist franchise owners in site selection, lease negotiation, design, permitting, and equipment procurement.
Top 10 reasons to Invest in Your Own Dickey's Barbecue Pit.
*Established brand
*Low franchise fee
*Site location assistance
*Thorough training in management, operations & marketing
*Protected territories
*High purchasing power to avoid over-paying for goods
*Quality products in our restaurants
*Six revenue streams
*Ongoing support from our home office
*Multi-unit development deals available
As a nationally established brand, Dickey's Barbecue offers years of restaurant knowledge and a team of experts to assist franchise owners through the opening experience.
Veteran Incentives 25% off franchise fee
About McFarland's Barbecue & Brew
McFarland's Barbecue & Brew, first and foremost is about The World's Best Barbecue Since 1950! If you are considering a possible McFarland's Barbecue & Brew franchise we want you to know why McFarland's: * Family Lunch & Dinners (All Day Dining) * 3 Different Revenue Streams - Dine In, Take Out, Craft Beer Bar. * Franchisee Friendly Management Team (Good people who are all about supporting our franchisee family) * Low Investment to get started (Our start-up cost average a lot less than the current big dinner house barbecue chains that currently exist) * National Food Purchasing Power (Buying Power like the big boys) * National Store Build-Out & Equipment Purchasing Program (Buying Power like the big boys) * National Architectural Group to Manage Project (Turnkey Project Management for a worry free experience) * Extensive McFarland's Barbecue & Brew University (You will have the support from day one) * BRAND DEVELOPMENT 24/7- (Brand is all what makes business happen) * Access to Executive Management Team at all times (Friendly Support Team) * Territories still available - Single Store & Multiple Store Opportunities Available ( Timing is Everything!) We offer single store agreements and also offer multiple store opportunities.