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Updated RecentlyWild Birds Unlimited vs MUTTS Canine Cantina Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Wild Birds Unlimited vs MUTTS Canine Cantina including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $170,382 - $281,606 | $1,415,354 - $1,739,275 |
| Franchise Fee | $30,000 | $40,000 |
| Royalty Fee | 4% | 7% |
| Advertising Fee | 1% | - |
| Year Founded | 1981 | 2013 |
| Year Franchised | 1983 | 2018 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | * Enthusiastic about nature and backyard bird feeding * Interested in owning your own business and working for yourself * Willing to work with others who share the same interests * Committed to building a Business Enterprise *Committed to delivering the ultimate WBU customer experience *Committed to following WBU 'Best Practices' to operate your own WBU store *Comfortable with the needs associated with running a business | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | On-The-Job Training: 40 hours Classroom Training: 40 hours Additional Training: Ongoing | On-The-Job Training: 102 hours Classroom Training: 24.5 hours |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | Grand Opening Security/Safety Procedures Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | Ad Templates Social media Website development Email marketing |
| Operations |
25% of all franchisees own more than one unit Number of employees needed to run franchised unit: 4 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)
| Number of Employees Required to Run: 12 - 15 |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | Yes | - |
| International Expansion | Yes | - |
Company Overviews
About Wild Birds Unlimited
- Rated #1 or #2 in Retail for Franchisee Satisfaction for 14 years
- Rated in Top 10 Overall for Franchisee Satisfaction for more than 6 years
- Proven, 35+ year business model
- Our pre-opening support covers business planning, site selection, lease negotiations, classroom and in-store training, store design and layout
- Our on-going support includes marketing, merchandising and purchasing, store operations, nature and hobby education, financial and information systems
- Strong customer loyalty by providing an exceptional customer experience and the highest quality bird food and bird feeding products in the industry
- Many US and Canadian markets are still available for development
Veteran Incentives 15% off franchise fee
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About MUTTS Canine Cantina
MUTTS Canine Cantina® is an innovative concept that is unrivaled in its space. While many restaurants allow dogs to dine on a patio while leashed, MUTTS offers a dog friendly cantina as well as off leash parks for small and large dogs, allowing dog lovers to enjoy all their favorite things, in one great place - good friends, great food and drinks and a fun outdoor environment.
MUTTS is a place where dogs can run, exercise and play in the fresh air - and dog owners can relax and socialize, while spending time with their pets and catching their favorite game or featured show on large screen televisions. Our private dog park(s) offers daily passes, monthly subscriptions or annual memberships. There is no admittance fee to eat in the Cantina.
Franchisees will have their choice of a building fully equipped with a kitchen for delivery of our MUTTS menu, or the ability to choose a building module with the equipment necessary for the bar and work with food truck vendors for food delivery.