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Below is an in-depth analysis and side-by-side comparison of Church's Chicken vs Dixie Lee including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $348,300 - $1,826,300 | $160,000 - $369,000 |
Franchise Fee | $15,000 | $30,000 |
Royalty Fee | 5% | 6% |
Advertising Fee | 5% | - |
Year Founded | 1952 | - |
Year Franchised | 1972 | - |
Term Of Agreement | 20 years | - |
Term Of Agreement | 20 years | - |
Renewal Fee | $10K/15K | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | - |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
Marketing | Co-op advertising, Ad slicks, Regional advertising | - |
Operations |
Franchisees required to buy multiple units/master licenses; 60% of all franchisees own more than one unit
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
"If you plant the seed it will grow"
Since 1964 in Belleville, Ont.and now based in Kingston, Ontario, Dixie Lee is gaining significant growth and opportunity Internationally. Dixie Lee has a strong commitment to working closely with its franchisees and its area developers. Dixie acknowledges the importance of developing its concept to fit the immense range of ethnic challenges worldwide. We take great care in making our food line up and concept tailored to each area being developed. This may include changing our spice taste profile or our concept design. Whatever works in that region.
We seek franchise candidates to develop multiple unit restaurants. Advantages with this method allows you to maintain scale and leverage within your operation. Any new franchisee will need to develop:
a) a learning curve to develop food preparation and efficiencies in production.
b) developing processes and system communication procedures.