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Below is an in-depth analysis and side-by-side comparison of BD's Mongolian Barbeque vs Genghis Grill including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $881,000 - $2,276,500 | $346,600 - $973,500 |
Franchise Fee | $45,000 | $35,000 |
Royalty Fee | 5% | 5% |
Advertising Fee | - | - |
Year Founded | 1992 | - |
Year Franchised | 1996 | - |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | 50% of fee at time of renewal | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/Yes | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | Company certified training restaurant | - |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Security/safety procedures, Field operations/evaluations | - |
Marketing | Co-op advertising, Ad slicks, National media | - |
Operations |
Franchisees required to buy multiple units/master licenses; 60% of all franchisees own more than one unit Number of employees needed to run franchised unit: 75 - 100
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | No |
International Expansion | No | No |
Genghis Grill - The Mongolian Stir Fry is a build your own bowl, fast casual, Asian stir-fry concept. The atmosphere is colorful, lively and a lot of fun! it's actually not a cuisine, but an INTERACTIVE style of exhibition cooking modeled after a centuries-old legend. According to this legend, 12th century Mongol warriors, led by the mighty warrior GENGHIS KHAN, heated their shields over open fires to grill food in the battle fields! Guests at Genghis Grill build their own bowls by choosing their own meats, spices, vegetables, and sauces from KHAN'S KITCHEN (a food bar featuring an array of ingredients) and then march over to a massive hot circular grill - THE GENGHIS GRILL! There, the GRILL MASTERS (cooks) stir up the food with long wooden sticks, churning and turning the ingredients until they're cooked to perfection. Guests enjoy the scene as their food is being prepared and if they are lucky, the GRILL MASTERS will perform nifty tricks to entertain the guests.