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Below is an in-depth analysis and side-by-side comparison of Spicy Pickle vs Extreme Pizza including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $300,000 | $209,200 - $462,500 |
Franchise Fee | $30,000 | $30,000 |
Royalty Fee | 5% | 5% |
Advertising Fee | - | 1% |
Year Founded | 1999 | 1994 |
Year Franchised | 2003 | 2000 |
Term Of Agreement | 10 years | 15 years |
Term Of Agreement | 10 years | 15 years |
Renewal Fee | 20% of then-current fee | - |
Business Experience Requirements |
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Experience | ||
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | No/Yes |
Start-up Costs | No/Yes | No/Yes |
Equipment | No/Yes | No/Yes |
Inventory | No/No | No/Yes |
Receivables | No/No | No/Yes |
Payroll | No/No | No/Yes |
Training & Support |
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Training | - | While our pizza may be extreme, you don’t have to be. The Extreme Team is dedicated to providing you everything you need for success. All Extreme Pizza franchisees are thoroughly trained in all facets of the business operations, marketing, finance, inventory control, food preparation, purchasing and scheduling. Our training, combined with our negotiated vendor pricing, allow our restaurants to maintain impressive overall cost controls. Our intensive and extensive 6-week training program we believe prepares you for everything that might come your way while owning a local fast-fresh, made-to-order pizza business. Prior to opening a new location, we require that all franchisees be thoroughly trained in all facets of running a pizza business. As part of the initial franchise fee, we provide hands-on training at our Extreme Pizza® corporate offices and restaurants in San Francisco and on location as well. While in San Francisco, new franchisees work with the corporate training team for up to 4 weeks where they learn food and product preparation, food and labor management, human resource management, customer relations, financial management, inventory and cost control and marketing. Additional on-site training in the new restaurant for 2 weeks solidifies the training in your actual local restaurant kitchen and community. |
Support | Meetings, Grand opening, Internet, Field operations/evaluations | Of course it’s impossible to learn everything in six weeks that our team has learned in more than twenty years of a doing business. Which is why we provide you with a rock-solid support system to help you throughout your entire Extreme Pizza franchise experience. Once your store is up and running, an Extreme Pizza business coach, and the rest of the corporate team, will be available for ongoing support and training. As necessary, we will make visits to your location to provide one-on-one counsel. Additionally we will provide group training sessions open to all franchisees throughout the year, and will offer the opportunity to attend regional meetings and seminars that will enable you to meet and mingle with other franchisees in the Extreme Pizza system. |
Marketing | Co-op advertising, Ad slicks, National media, Regional advertising | Co-op advertising, Ad slicks |
Operations |
50% of all franchisees own more than one unit Number of employees needed to run franchised unit: 12 - 15
Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators) |
Number of employees needed to run franchised unit: 7 Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators) |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | No |
International Expansion | No | No |
Spicy Pickle is looking for experienced restaurant operators who also have the financial ability and marketing expertise to develop territory. Spicy Pickle restaurants are in relatively small footprints and can, when properly developed, operated and marketed, produce attractive returns for the investment. Spicy pickle has earned a reputation for serving delicious culinary inspired food that caters mostly to the daytime working populations in a fast casual atmosphere. We are looking for franchisees who have earned a similar reputation for success in their hometowns and are looking for this type of opportunity. If this describes you we encourage you make application and set up a visit to our Corporate headquarters. Be prepared to present a business plan for the roll out of Spicy Pickle restaurants in your chosen development area. We have in place the infrastructure to assist you from initial financial projections to site selection and lease negotiation to build-out assistance, training, grand opening and ongoing marketing and operational support. We are experienced franchisors and restaurant operators and are looking for franchisee partners to help expand the brand. What we need you to have: * Significant business experience and references, preferably in the retail environment and specifically in restaurant operations. * Sufficient financial strength to open several Spicy Pickle restaurants as locations become available (at least $1 Million dollars of liquidity). * Strong ties to the local community. * A desire to build, own and operate your own business, and entrepreneur. * Enthusiasm and the ability to wake up every day with an opportunistic attitude.
Extreme Pizza® began in 1994 in a small 20 seat location on Fillmore Street in downtown San Francisco. Since then we have added new menu items and have been awarded many accolades over the years including "Best Pizza in San Francisco”, the East Bay and in other Bay Area communities numerous times.
Extreme - From the Start
Todd Parent-Founder It’s only natural that CEO Todd Parent would be the founder of a fresh concept named... Extreme Pizza. Born within the New York Metropolitan Area, Todd grew up on pizza. An avowed fan of extreme sports such as mountain biking, windsurfing, sailing, kite sailing and downhill skiing, Todd used his love for fierce competition and his culinary roots to formulate a concept devoted to serving the perfect pizza.