TCBY vs Applegate Farm Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of TCBY vs Applegate Farm including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
TCBY Franchise
Applegate Farm Franchise
Investment $330,000 - $435,000$137,650 - $322,000
Franchise Fee $35,000$25,000
Royalty Fee 6%5%
Advertising Fee 2%2%local+2% Nat'l
Year Founded 1981-
Year Franchised 1982-
Term Of Agreement 10 years5 Years +5+5+5
Term Of Agreement 10 years5 Years +5+5+5
Renewal Fee --


Business Experience Requirements
 
TCBY Franchise
Applegate Farm Franchise
Experience
  • Industry experience
  • General business experience
  • Marketing skills
    		• -

    Financing Options
     
    TCBY Franchise
    Applegate Farm Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    TCBY Franchise
    Applegate Farm Franchise
    Training -80 hours over approximately two weeks. Includes both classroom and on-the-job training.
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations-
    Marketing Ad slicks, National media, Regional advertising-
    Operations International franchisees required to buy multiple units/master licenses

    Absentee ownership of franchise is allowed.

    		-

    Expansion Plans
     
    TCBY Franchise
    Applegate Farm Franchise
    US Expansion --
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About TCBY

    TCBY Enterprises Inc. was founded in 1981 by Frank Hickingbotham. Hickingbotham got the idea after he tried frozen yogurt for the first time, exclaiming, 'This can't be yogurt!' The initials of that outburst became the name of the company. Now renamed to stand for 'The Country's Best Yogurt,' TCBY has locations across the United States and in more than 60 countries. In 2000 TCBY merged with Capricorn Investors, the principal shareholder of Mrs. Fields' Holdings Inc. The merger allows TCBY to partner with Mrs. Fields' Original Cookies and other members of the Mrs. Fields family, including Pretzel Time and the Great American Cookie Co. Based in Little Rock, Arkansas, TCBY offers franchise units in both traditional and nontraditional locations. It has co-branding relationships with Subway, Blimpie's and Taco Bell.
     
    TCBY is the original and most well-known frozen yogurt brand, leading the market in nutrition, taste and product quality. Serving communities nationwide for 40 years, TCBY is a successful model that has fueled the growth of a thriving industry. TCBY, which currently has over 250 franchise locations worldwide, offers an extensive product line, with most yogurt flavors in varieties that are low in fat, nonfat, or no sugar added. TCBY launched its unique frozen yogurt classification "Super FroYo" in 2011, which is still the most nutritious frozen yogurt product available in the market, as well as was the first brand to market Greek Frozen Yogurt. Also based in Broomfield, Colorado, TCBYhas been a frozen yogurt innovator from the day its first shop opened in Little Rock, Arkansas.

    About Applegate Farm

    Applegate Farm has grown to be one of the largest retail outlets for ice cream on the East Coast. In 1980, Mrs. Betty Vhay became the new owner of Applegate Farm. In an effort to oversee all aspects of the business the Vhay family moved into the original farmhouse. Mrs. Vhay became Mrs. Wayne Niles in 1991 and eventually transferred ownership to her nephew and his wife Mr. and Mrs. Jason Street. Working together, the entire family contributes to maintaining the century-old tradition of the best homemade ice cream and sweet treats in the 21st century.