TCBY vs Yogurt Lab Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of TCBY vs Yogurt Lab including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
| Investment |
$330,000 - $435,000 | $313,500 - $557,000 |
| Franchise Fee |
$35,000 | $35,000 |
| Royalty Fee |
6% | 6% of Gross Revenues |
| Advertising Fee |
2% | 1% local |
| Year Founded |
1981 | 2011 |
| Year Franchised |
1982 | 2013 |
| Term Of Agreement |
10 years | 10 years |
| Term Of Agreement |
10 years | 10 years |
| Renewal Fee |
- | - |
Business Experience Requirements |
| Experience |
Industry experience General business experience Marketing skills | - |
Financing Options |
| |
In-House/3rd Party | In-House/3rd Party |
| Franchise Fees |
No/Yes | -/- |
| Start-up Costs |
No/Yes | -/- |
| Equipment |
No/Yes | -/- |
| Inventory |
No/Yes | -/- |
| Receivables |
No/No | -/- |
| Payroll |
No/No | -/- |
Training & Support |
| Training |
- | Before you open your Store, we will train you and one of your manager-level employees to operate a YOGURT L AB Store.
We will provide approximately eight days of training (although the specific number of days depends on our opinion of your experience and needs) in Minneapolis, Minnesota, or another location we designate.
You must attend the entire training program.
Additional people beyond the first two may attend initial training if you pay our then- current training charge for each additional person (currently $500 per person per day). You also must pay for all travel and living expenses that you and your employees incur and for your employees' wages and workers' compensation insurance while they attend our initial training program.
Training will occur after you sign the Franchise Agreement and while you are developing the Store.
You and your attendees must complete the entire training program to our satisfaction before you may open your Store |
| Support |
Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | - |
| Marketing |
Ad slicks, National media, Regional advertising | - |
| Operations |
International franchisees required to buy multiple units/master licenses
Absentee ownership of franchise is allowed. | - |
Expansion Plans |
| US Expansion |
- | - |
| Canada Expansion |
No | - |
| International Expansion |
Yes | - |
Company Overviews
About TCBY
TCBY Enterprises Inc. was founded in 1981 by Frank Hickingbotham. Hickingbotham got the idea after he tried frozen yogurt for the first time, exclaiming, 'This can't be yogurt!' The initials of that outburst became the name of the company. Now renamed to stand for 'The Country's Best Yogurt,' TCBY has locations across the United States and in more than 60 countries. In 2000 TCBY merged with Capricorn Investors, the principal shareholder of Mrs. Fields' Holdings Inc. The merger allows TCBY to partner with Mrs. Fields' Original Cookies and other members of the Mrs. Fields family, including Pretzel Time and the Great American Cookie Co. Based in Little Rock, Arkansas, TCBY offers franchise units in both traditional and nontraditional locations. It has co-branding relationships with Subway, Blimpie's and Taco Bell.
TCBY is the original and most well-known frozen yogurt brand, leading
the market in nutrition, taste and product quality. Serving communities
nationwide for 40 years, TCBY is a successful model that has fueled the
growth of a thriving industry. TCBY, which currently has over 250
franchise locations worldwide, offers an extensive product line, with
most yogurt flavors in varieties that are low in fat, nonfat, or no
sugar added. TCBY launched its unique frozen yogurt classification
"Super FroYo" in 2011, which is still the most nutritious frozen yogurt
product available in the market, as well as was the first brand to
market Greek Frozen Yogurt. Also based in Broomfield, Colorado, TCBYhas been a frozen yogurt innovator from the day its first shop opened in
Little Rock, Arkansas.
About Yogurt Lab
Yogurt Lab features fresh-made premium frozen yogurt coupled with quality toppings and an unmatched customer experience compared to other ordinary, everyday frozen yogurt shops. How? We make all of our delicious flavors fresh in our stores daily. We’ve also built a powerful formula for success with a premium brand that offers a healthy dessert, snack alternative, and even a meal replacement (have you tried Greek Yogurt w/fresh fruit, honey granola and oatmeal flakes?) Yogurt Lab has become the ideal gathering place for families, friends, and even for business. And, Yogurt Lab has proven its success in the Twin Cities, one of the nation’s coldest metropolitan markets.
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