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Below is an in-depth analysis and side-by-side comparison of Krystal Restaurants vs Elevation Burger including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $900,000 - $1,300,000 | $338,500 - $599,500 |
Franchise Fee | $32,500 | N/A |
Royalty Fee | 4.5% | - |
Advertising Fee | - | - |
Year Founded | 1932 | - |
Year Franchised | 1990 | - |
Term Of Agreement | 20 years | - |
Term Of Agreement | 20 years | - |
Renewal Fee | $8.1K | - |
Business Experience Requirements |
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Experience | Elevation Burger considers only highly motivated individuals and entities committed to building a great brand. Prior restaurant experience is a plus, but not required. | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | - |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | * Vendor Relationships * Real Estate, Design & Construction Tools * Franchisee Support Intranet * Employee Recruitment * Quality Control Checks * Grand Opening and Local Store Marketing * Continuous Upgrades to Menus & Recipes * Training of franchisee, management, kitchen staff, and wait staff prior to opening |
Marketing | Co-op advertising, Ad slicks, Regional advertising | - |
Operations |
Franchisees required to buy multiple units/master licenses; 94% of all franchisees own more than one unit Number of employees needed to run franchised unit: 30 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | No | - |
The Krystal Company is the oldest quick service restaurant chain in the South and the second oldest in the United States. The Chattanooga-based company currently has more than 450 restaurants in Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Texas and Virginia. Founded in 1932, Krystal restaurants have become more than sparkling-clean eateries where friendly employees serve up fresh, delicious food. Krystal has become a cultural icon and an experience that virtually every man, woman and child in the South has shared. Nearly everyone in the region has a Krystal memory. The Krystal brand, and the great food, service, value and setting which it represents, has taken a prominent place in the South's cultural landscape.
Gourmet, organic burgers & fries!
Elevation Burger is elevating the burger segment using grass-fed, great tasting organic beef, cooking our fresh fries in olive oil, offering veggie burgers and fresh-scooped milk shakes. Elevation Burger prepares all items fresh and made to order.
Because ingredients matter. People want to feel good about the food they eat, the environment they purchase it in and the employees serving them. Elevation Burger is a pioneer in creating a burger meal that tastes good, uses ingredients recognized to be good for you and is served in an inviting atmosphere.