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Updated RecentlyDRNK coffee + tea and Qwench juice bar vs Second Cup Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of DRNK coffee + tea and Qwench juice bar vs Second Cup including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $253,000 - $516,000 | $300,000 - $500,000 |
| Franchise Fee | $40,000 | $25,000 |
| Royalty Fee | 6% | 7.5% |
| Advertising Fee | 3% | 2% |
| Year Founded | 2013 | 1975 |
| Year Franchised | 2013 | 1975 |
| Term Of Agreement | 5 years | - |
| Term Of Agreement | 5 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | * Experience as a multi-unit food or retail operator with successful development experience in a metropolitan area * Appropriate capitalization * An ability to lead and successfully drive growth through company owned (?) and sub-franchised locations * Creative and innovative thinking and a desire to be all-in passionate about the DRNK coffee + tea® brand * A strong commitment to community * A desire to be really great at this! | Personality - You like making people feel good. You’re patient, understanding, easy to talk to and outgoing. Experience - You have at least 5 years of business management, retail or hospitality experience and a sound understanding of financials. Leadership - You can hire, train, organize and inspire a barista team to give their best efforts every day. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/Yes | -/- |
| Payroll | No/Yes | -/- |
Training & Support |
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| Training | On-The-Job Training: 112 hours Classroom Training: 8 hours | - |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform | - |
| Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
| Operations | Absentee Ownership Allowed | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | Yes |
| International Expansion | Yes | Yes |
Company Overviews
About DRNK coffee + tea and Qwench juice bar
DRNK coffee + tea and Qwench juice bar was first opened in Los Angeles in October 2013. Since then, our units have created a popular spot for the millennials of Southern California. DRNK coffee + tea and Qwench juice bar has launched a franchise program to generate a chain of stores with motivated owner-operaters. The current Company-owned locations (and future openings) will act as the prototypes and training centers for new franchisees and will maintain a similar look and feel as the Company expands into new markets.
DRNK coffee + tea and Qwench juice bar will be franchising the Company’s operations in order to bring the expertly engineered coffee and tea menu to all parts of the United States. Through franchise development, DRNK coffee + tea and Qwench juice bar will give you the ability to operate locations in new markets and areas without the cost and management responsibilities that would come with widely distributed Company-owned outlets.
The DRNK coffee + tea and Qwench juice bar system is well positioned and poised for growth with a proven track record and a highly experienced operations and management team. The business model is a traditional quick service beverage concept where customers can order from the diverse menu of hot and cold coffees and teas, many USDA-certified as organic and Fair Trade, imaginative DRNK beverages and the most popular beverages, and the most requested breakfast items and Panini sandwiches, wraps, and salads, all freshly made in the store.
The DRNK coffee + tea and Qwench juice bar business model is simple and structured efficiently to provide profitability and ease of operating management, which allows for efficiency of replication and implementation of a training program with new franchise partners that is both easy to follow, learn, and implement.
Seeking new franchise units throughout the U.S.,
Asia, Australia/New Zealand, Canada, Central America, Eastern
Europe, Middle East, Mexico, Philippines, South America and Western Europe
About Second Cup
Second Cup Coffee Co.™ is Canada’s largest specialty coffee retailer. From our humble beginnings in 1975 as a kiosk in a shopping mall, selling only whole bean coffee, we have continued towards our goal of being the Canadian specialty coffee brand of choice. For us, that means putting coffee at the core of business, focusing on quality, innovation and creating an individual experience for our customers.
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