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Below is an in-depth analysis and side-by-side comparison of DRNK coffee + tea and Qwench juice bar vs Cirque Salon Studios including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $253,000 - $516,000 | $572,837 - $743,085 |
Franchise Fee | $40,000 | $40,000 |
Royalty Fee | 6% | 5% |
Advertising Fee | 3% | 1% Nat'l + At least $500/mo local |
Year Founded | 2013 | - |
Year Franchised | 2013 | - |
Term Of Agreement | 5 years | - |
Term Of Agreement | 5 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | * Experience as a multi-unit food or retail operator with successful development experience in a metropolitan area * Appropriate capitalization * An ability to lead and successfully drive growth through company owned (?) and sub-franchised locations * Creative and innovative thinking and a desire to be all-in passionate about the DRNK coffee + tea® brand * A strong commitment to community * A desire to be really great at this! | Management and real estate experience is a plus for Cirque Salon Studios owner/operators. Some of the people who'd make optimal franchisees include real estate professionals (anyone involved in leasing, buying, selling or managing property) and other business professionals with sales, marketing or management experience. |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | On-The-Job Training: 112 hours Classroom Training: 8 hours | Comprehensive pre-opening training and marketing assistance, such as helping you to develop an appropriate local marketing plan and materials to attract studio owners, and conducting recruiting and sales efforts. |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform | As a Cirque Salon Studios franchise owner, you can take advantage of an established system that is focused on quality, consistency, and growth. Our track record is supported by an experienced team that can assist with all phases of your commercial real estate franchise growth: - Site selection and build-out guidance, including our approach to identifying appropriate sites, as well as help with facility designs, architectural resources, and equipment packages. - Comprehensive pre-opening training and marketing assistance, such as helping you to develop an appropriate local marketing plan and materials to attract studio owners, and conducting recruiting and sales efforts. - Confidential operations manual, a detailed, proprietary guide with the critical information you need to operate your franchise business, including daily operating procedures, management functions, reporting, forms, and more. - Ongoing support, including remote support by phone and email, plus webinars, newsletters, and also periodic field visits from a dedicated corporate support rep. - Technology tools, including automated facility entry systems to other tech-based operational tools, to help you manage your commercial real estate franchise business. |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
Operations | Absentee Ownership Allowed | Operate an efficient, technology-driven, real estate-based business, as they lease space to 25 to 30 independent studio owners. The franchise operation is designed to be far less complex and time-consuming than other opportunities, and allows franchise owners to better manage their investments, as well as their personal and professional schedules. |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | - |
International Expansion | Yes | - |
DRNK coffee + tea and Qwench juice bar was first opened in Los Angeles in October 2013. Since then, our units have created a popular spot for the millennials of Southern California. DRNK coffee + tea and Qwench juice bar has launched a franchise program to generate a chain of stores with motivated owner-operaters. The current Company-owned locations (and future openings) will act as the prototypes and training centers for new franchisees and will maintain a similar look and feel as the Company expands into new markets.
DRNK coffee + tea and Qwench juice bar will be franchising the Company’s operations in order to bring the expertly engineered coffee and tea menu to all parts of the United States. Through franchise development, DRNK coffee + tea and Qwench juice bar will give you the ability to operate locations in new markets and areas without the cost and management responsibilities that would come with widely distributed Company-owned outlets.
The DRNK coffee + tea and Qwench juice bar system is well positioned and poised for growth with a proven track record and a highly experienced operations and management team. The business model is a traditional quick service beverage concept where customers can order from the diverse menu of hot and cold coffees and teas, many USDA-certified as organic and Fair Trade, imaginative DRNK beverages and the most popular beverages, and the most requested breakfast items and Panini sandwiches, wraps, and salads, all freshly made in the store.
The DRNK coffee + tea and Qwench juice bar business model is simple and structured efficiently to provide profitability and ease of operating management, which allows for efficiency of replication and implementation of a training program with new franchise partners that is both easy to follow, learn, and implement.
Seeking new franchise units throughout the U.S.,
Asia, Australia/New Zealand, Canada, Central America, Eastern
Europe, Middle East, Mexico, Philippines, South America and Western Europe
Cirque Salon is part of a unique niche within two immense industries: the $12 trillion commercial real estate industry and the $42 billion hair salon industry . Our real estate investment franchise model is not only highly attractive to studio owners; it is also relatively resistant to economic fluctuations. Plus, our real estate investment franchise is a risk-adjusted, market tested concept with established standards and procedures. Our model is designed to be fully replicable and relatively simple to implement and follow - and it is backed by a full suite of support services and tools. Best of all, with Cirque Salon Studios' built-in automation, minimized staffing needs (no receptionist or other employed staff required), and focus on tenant retention, once your location reaches optimized occupancy rates, you won't have to spend a lot of time managing it.