Steak n Shake vs Mr. Goodburger's Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Steak n Shake vs Mr. Goodburger's including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Steak n Shake Franchise
Mr. Goodburger's Franchise
Investment $672,000 - $1,835,000$155,000 - $210,000
Franchise Fee $25,000 - $40,000$25,000
Royalty Fee 5.5%6-8%
Advertising Fee --
Year Founded 19342001
Year Franchised 19452003
Term Of Agreement -5 years
Term Of Agreement -5 years
Renewal Fee --


Business Experience Requirements

 
Steak n Shake Franchise
Mr. Goodburger's Franchise
Experience -
  • Industry experience
  • General business experience
  • (industry and general business experience are recommended)

  • Financing Options

     
    Steak n Shake Franchise
    Mr. Goodburger's Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/NoNo/No
    Start-up Costs No/NoNo/No
    Equipment No/NoNo/No
    Inventory No/NoNo/No
    Receivables No/NoNo/No
    Payroll No/NoNo/No

    Training & Support

     
    Steak n Shake Franchise
    Mr. Goodburger's Franchise
    Training -Internet refresher courses
    Support � Unparalleled Operations Support - A Steak n Shake Manager of Field Operations will help you open your restaurant and will be available for consultation with day-to-day operations. To help ensure a smooth restaurant opening experience, Steak n Shake will provide your first training hours via seasoned Steak n Shake trainers/staff. You will also receive our Operating Standards System, Manager-in-Training and Management Development Programs. Through your Manager of Field Operations, you will have the multi-functional resources of the Steak n Shake Company working on your behalf.Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives
    Marketing � World Class Marketing - The Steak n Shake marketing is directed toward building brand loyalty and is not price-driven or reliant on low price discounting. Steak n Shake's television and print marketing are product-benefit directed, showing why Steak n Shake is superior to fast food alternatives with a fun, irreverent, tongue-in-cheek humorous approach. Sample television spots are available on this website for your viewing pleasure. The Marketing System is user-friendly and designed for the success of Franchisees. Ad slicks, National media, Regional advertising
    Operations --

    Expansion Plans

     
    Steak n Shake Franchise
    Mr. Goodburger's Franchise
    US Expansion YesYes
    Canada Expansion NoNo
    International Expansion NoYes

    Company Overviews

    About Steak n Shake

    Benefits of Franchising The benefits of franchising with Steak n Shake can't be duplicated:
    * Proven Concept - The Steak n Shake concept has withstood all types of economic circumstances and continually emerged stronger and stronger.
    * Growing - Since 1996, Steak n Shake system-wide sales have grown from $268 million to $549 million. In the past decade, the chain has doubled in size.
    * Huge, Untapped Development Potential - Steak n Shake currently operates over 490 restaurants in just 20 states. Looking ahead, we forecast that Steak n Shake has the potential to develop over 1,000 units nationwide.
    * Unique Niche Positioning - There is no single offering that is a head-on alternative to our restaurant concept. Steak n Shake serves a distinct niche in the mid-scale, casual dining segment of the restaurant industry.
    * Core Products that Generate a Strong Loyal Following - The core of the Steak n Shake menu includes STEAKBURGERS, thin and crispy French Fries, Chili, and Hand-dipped Milk Shakes.
    * Product Development - Steak n Shake has a pipeline of new products that build on core products consumers love. Recent innovations have included new Side-by-Side Milkshakes and Sippable Sundaes.

    Future innovations will include more milkshake innovation, burger news, and health conscious offerings. All of these benefits equal a great chance at success in the restaurant business. The only thing missing is you.

    About Mr. Goodburger's

    The business built on creating healthy, animal-free fast food went belly up. See Wink's Cheeseburger Factory.