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Updated RecentlySteak n Shake vs Iceberg Drive Inn Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Steak n Shake vs Iceberg Drive Inn including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $672,000 - $1,835,000 | $132,500 - $556,000 |
| Franchise Fee | $25,000 - $40,000 | $25,000 |
| Royalty Fee | 5.5% | - |
| Advertising Fee | - | - |
| Year Founded | 1934 | 1960 |
| Year Franchised | 1945 | 2001 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | - |
| Support | � Unparalleled Operations Support - A Steak n Shake Manager of Field Operations will help you open your restaurant and will be available for consultation with day-to-day operations. To help ensure a smooth restaurant opening experience, Steak n Shake will provide your first training hours via seasoned Steak n Shake trainers/staff. You will also receive our Operating Standards System, Manager-in-Training and Management Development Programs. Through your Manager of Field Operations, you will have the multi-functional resources of the Steak n Shake Company working on your behalf. | - |
| Marketing | � World Class Marketing - The Steak n Shake marketing is directed toward building brand loyalty and is not price-driven or reliant on low price discounting. Steak n Shake's television and print marketing are product-benefit directed, showing why Steak n Shake is superior to fast food alternatives with a fun, irreverent, tongue-in-cheek humorous approach. Sample television spots are available on this website for your viewing pleasure. The Marketing System is user-friendly and designed for the success of Franchisees. | - |
| Operations | - | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Steak n Shake
Benefits of Franchising
The benefits of franchising with Steak n Shake can't be duplicated:
* Proven Concept - The Steak n Shake concept has withstood all types of economic circumstances and continually emerged stronger and stronger.
* Growing - Since 1996, Steak n Shake system-wide sales have grown from $268 million to $549 million. In the past decade, the chain has doubled in size.
* Huge, Untapped Development Potential - Steak n Shake currently operates over 490 restaurants in just 20 states. Looking ahead, we forecast that Steak n Shake has the potential to develop over 1,000 units nationwide.
* Unique Niche Positioning - There is no single offering that is a head-on alternative to our restaurant concept. Steak n Shake serves a distinct niche in the mid-scale, casual dining segment of the restaurant industry.
* Core Products that Generate a Strong Loyal Following - The core of the Steak n Shake menu includes STEAKBURGERS, thin and crispy French Fries, Chili, and Hand-dipped Milk Shakes.
* Product Development - Steak n Shake has a pipeline of new products that build on core products consumers love. Recent innovations have included new Side-by-Side Milkshakes and Sippable Sundaes.
Future innovations will include more milkshake innovation, burger news, and health conscious offerings.
All of these benefits equal a great chance at success in the restaurant business. The only thing missing is you.
About Iceberg Drive Inn
The first Iceberg Drive Inn was opened by Lamar Sorensen on April 12, 1960. A local ice cream machine salesman named Hap Vitale had the idea for a building with a distinctive roof that served great milkshakes, burgers and fries. He convinced Lamar to open this concept and Iceberg Drive Inn was born. It was located on the corner of 900 East and 3900 South in Salt Lake City, Utah. The building was originally designed to be moved after a few years as he was only renting the land at the time. Many report that it was the first drive thru in the Salt Lake City area. Lamar insisted that Drive Inn be spelled with two "n’s” as he felt it appeared friendlier to invite people to an "inn” rather than simply a "drive in”.