Steak n Shake vs Wayback Burgers Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Steak n Shake vs Wayback Burgers including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Steak n Shake Franchise
Wayback Burgers Franchise
Investment $672,000 - $1,835,000$209,000,524,500
Franchise Fee $25,000 - $40,000$35,000
Royalty Fee 5.5%5%
Advertising Fee -2%
Year Founded 19341991
Year Franchised 19452006
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements
 
Steak n Shake Franchise
Wayback Burgers Franchise
Experience --

Financing Options
 
Steak n Shake Franchise
Wayback Burgers Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/No-/-
Start-up Costs No/No-/Yes
Equipment No/No-/Yes
Inventory No/No-/-
Receivables No/No-/-
Payroll No/No-/-

Training & Support
 
Steak n Shake Franchise
Wayback Burgers Franchise
Training -Up to two people are included in the training process as part of the initial franchise fee. Additional staff may attend for a fee. On-The-Job Training: 80 hours Classroom Training: 40 hours
Support � Unparalleled Operations Support - A Steak n Shake Manager of Field Operations will help you open your restaurant and will be available for consultation with day-to-day operations. To help ensure a smooth restaurant opening experience, Steak n Shake will provide your first training hours via seasoned Steak n Shake trainers/staff. You will also receive our Operating Standards System, Manager-in-Training and Management Development Programs. Through your Manager of Field Operations, you will have the multi-functional resources of the Steak n Shake Company working on your behalf.Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing � World Class Marketing - The Steak n Shake marketing is directed toward building brand loyalty and is not price-driven or reliant on low price discounting. Steak n Shake's television and print marketing are product-benefit directed, showing why Steak n Shake is superior to fast food alternatives with a fun, irreverent, tongue-in-cheek humorous approach. Sample television spots are available on this website for your viewing pleasure. The Marketing System is user-friendly and designed for the success of Franchisees. -
Operations --

Expansion Plans
 
Steak n Shake Franchise
Wayback Burgers Franchise
US Expansion YesYes
Canada Expansion No-
International Expansion NoYes

Company Overviews

About Steak n Shake

Benefits of Franchising The benefits of franchising with Steak n Shake can't be duplicated:
* Proven Concept - The Steak n Shake concept has withstood all types of economic circumstances and continually emerged stronger and stronger.
* Growing - Since 1996, Steak n Shake system-wide sales have grown from $268 million to $549 million. In the past decade, the chain has doubled in size.
* Huge, Untapped Development Potential - Steak n Shake currently operates over 490 restaurants in just 20 states. Looking ahead, we forecast that Steak n Shake has the potential to develop over 1,000 units nationwide.
* Unique Niche Positioning - There is no single offering that is a head-on alternative to our restaurant concept. Steak n Shake serves a distinct niche in the mid-scale, casual dining segment of the restaurant industry.
* Core Products that Generate a Strong Loyal Following - The core of the Steak n Shake menu includes STEAKBURGERS, thin and crispy French Fries, Chili, and Hand-dipped Milk Shakes.
* Product Development - Steak n Shake has a pipeline of new products that build on core products consumers love. Recent innovations have included new Side-by-Side Milkshakes and Sippable Sundaes.

Future innovations will include more milkshake innovation, burger news, and health conscious offerings. All of these benefits equal a great chance at success in the restaurant business. The only thing missing is you.

About Wayback Burgers

Though only in a few states as yet, Wayback Burgers' potential has been demonstrated by our loyal following. From our first humble shop in Newark, DE, opened in 1991 as Jake's Hamburgers and still a state favorite, we've now begun franchising aggressively. Having only recently grown to 54 contracted locations (21 currently operating) throughout the East Coast and beyond, we're moving fast. With new stores available nationwide [we may need to file a prospectus in your state prior to executing an agreement], here's the opportunity to set your course for success. At Wayback Burgers, our juicy, fresh-off-the-griddle burgers are cooked to order and never frozen. Our signature house-made potato chips go perfectly with our thick, rich milkshakes. The warm, welcoming decor makes the short wait for a hot burger that much easier, or customers can pick up orders placed by phone, fax or Web. Monthly burger and shake specials keep things lively for our many repeat customers. Additional menu items include hot dogs, a variety of sandwiches, chicken fingers, and fresh salads. Many Americans crave better taste and atmosphere than fast food chains offer, but they want value, too. That's why the number of US fast casual burger units (including Wayback Burgers) nearly doubled from 2004-2008, and their revenues grew even more. The 17 largest fast casual burger chains grew sales by 11% in 2008, at the height of a recession! A Wayback Burgers franchise offers a way to capitalize on this demand with a proven system for success. Simple, classic fare from Wayback Burgers lets you capitalize on options like drive-through, delivery, catering and fundraisers. We also participate in VetFran to support our American armed services veterans. Open the restaurant you always dreamed of, or take advantage of our discount on multi-unit purchases. Whether you're looking to open several units, a few, or even just one, we'd love to talk to you. We offer multi-unit discounts and we're Area Developer friendly, too. Plus, our affordable investment level also makes Wayback Burgers the perfect opportunity for those wanting to open just one store.

The total investment necessary to begin operation of a traditional Wayback Burgers restaurant franchise is approximately from $209,000 to $524,500 for a single unit. This includes $40,000 that must be paid to the franchisor or their affiliates.
The total investment to begin operation of a Wayback Burgers area development franchise to develop a minimum of three traditional franchised units is from $597,000 to $1,543,500. This includes $90,000 that must be paid to the franchisor or their affiliates.
The total investment to begin operation of a Wayback Burgers restaurant franchise at a Walmart location is approximately $218,500 to $529,500 for a single unit. This includes $22,000 to $162,000 in security deposits and premises improvement charges that you will also pay the franchisor or their affiliates.
Veteran Incentives  $5,000 off franchise fee