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Below is an in-depth analysis and side-by-side comparison of Steak n Shake vs Philly Dawgz including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $672,000 - $1,835,000 | $77,000 - $135,000 |
Franchise Fee | $25,000 - $40,000 | $30,000 |
Royalty Fee | 5.5% | 3.5% |
Advertising Fee | - | 3% local +1% Nat'l |
Year Founded | 1934 | - |
Year Franchised | 1945 | - |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | � Leadership/people skills � Sales/Marketing skills � Financial Stability and required amount of capital � A great desire to succeed and grow your own business |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | - |
Support | � Unparalleled Operations Support - A Steak n Shake Manager of Field Operations will help you open your restaurant and will be available for consultation with day-to-day operations. To help ensure a smooth restaurant opening experience, Steak n Shake will provide your first training hours via seasoned Steak n Shake trainers/staff. You will also receive our Operating Standards System, Manager-in-Training and Management Development Programs. Through your Manager of Field Operations, you will have the multi-functional resources of the Steak n Shake Company working on your behalf. | - |
Marketing | � World Class Marketing - The Steak n Shake marketing is directed toward building brand loyalty and is not price-driven or reliant on low price discounting. Steak n Shake's television and print marketing are product-benefit directed, showing why Steak n Shake is superior to fast food alternatives with a fun, irreverent, tongue-in-cheek humorous approach. Sample television spots are available on this website for your viewing pleasure. The Marketing System is user-friendly and designed for the success of Franchisees. | - |
Operations | - | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | No | - |
Benefits of Franchising
The benefits of franchising with Steak n Shake can't be duplicated:
* Proven Concept - The Steak n Shake concept has withstood all types of economic circumstances and continually emerged stronger and stronger.
* Growing - Since 1996, Steak n Shake system-wide sales have grown from $268 million to $549 million. In the past decade, the chain has doubled in size.
* Huge, Untapped Development Potential - Steak n Shake currently operates over 490 restaurants in just 20 states. Looking ahead, we forecast that Steak n Shake has the potential to develop over 1,000 units nationwide.
* Unique Niche Positioning - There is no single offering that is a head-on alternative to our restaurant concept. Steak n Shake serves a distinct niche in the mid-scale, casual dining segment of the restaurant industry.
* Core Products that Generate a Strong Loyal Following - The core of the Steak n Shake menu includes STEAKBURGERS, thin and crispy French Fries, Chili, and Hand-dipped Milk Shakes.
* Product Development - Steak n Shake has a pipeline of new products that build on core products consumers love. Recent innovations have included new Side-by-Side Milkshakes and Sippable Sundaes.
Future innovations will include more milkshake innovation, burger news, and health conscious offerings.
All of these benefits equal a great chance at success in the restaurant business. The only thing missing is you.
Welcome to Philly Dawgz, bringing Chicago Style hot dawgz to the nation! Philly Dawgz Chicago Style offers a competitive advantage over other franchises with a unique menu, which is very different from traditional burger and French fry restaurants. In offering a flexible menu, franchisees are able to adjust the menu to fit their customer demographics. This in turn leads Philly Dawgz to truly have something for everyone on the menu. As a franchise owner, you will enjoy a simple food concept that is easy to set up and popular with customers. No previous food industry or business ownership experience is necessary. A Unique, Distinct Experience for Customers Philly Dawgz was established to bring Chicago-style flavor, nationwide! The menu is as diverse as the city itself, from the fully dressed Chicago Style hot dog to delicious home-style, slow cooked BBQ and authentic Latin cuisine! From rib tips to Italian beef to burritos, there really is something for everyone on our dynamic menu. Philly Dawgz uses 100% Vienna Beef With all seven original ingredients, our Chicago Dawgz is sure to tantalize customers taste buds with a flavor all its own. The atmosphere is fun and friendly; the decor is vibrant with ketchup and mustard colors and old-time record sleeve decorations. A Simple Concept to Own Philly Dawgz is also an easy concept: Anyone can do it, and it can fit in virtually any space! In fact, a sit down location can seat up to 28 people in just under 600 square feet. There are also many other options such as kiosks, mall food courts, airports, Philly Dawgz hot dog trailers, or even a space that is quick serve with no seating! We offer flexibility - the ability to change the menu to accommodate specific customers' wants and needs. A Philly Dawgz restaurant is also easy to set up and maintain. The equipment and procedures required are straightforward and user-friendly, making it easy to train new employees. And, few employees are required as the turnaround from the customer ordering to the customer receiving his or her food is minimal and quick. An Excellent Business System Philly Dawgz offers an excellent business system competitive with any other food concept on the market. We will help you select an appropriate site for your Philly Dawgz store as well as help guide you in the development of your business systems. We offer pre-designed marketing and advertising forms for you to customize creative marketing to your specific location. We will train your manager to the Philly Dawgz system standards so that you too can offer an outstanding product. Each Philly Dawgz franchisee will receive a comprehensive Food Standards and Operations Manual which details the food preparation requirements to create Philly Dawgz masterpieces. No food experience is required to open a Philly Dawgz franchise.