Steak n Shake vs Burger 21 Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Steak n Shake vs Burger 21 including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Steak n Shake Franchise
Burger 21 Franchise
Investment $672,000 - $1,835,000$448,247 - $1,175,164
Franchise Fee $25,000 - $40,000$27,000 - $40,000
Royalty Fee 5.5%5%
Advertising Fee -1% -3%
Year Founded 19342010
Year Franchised 19452011
Term Of Agreement -10 years
Term Of Agreement -10 years
Renewal Fee --


Business Experience Requirements

 
Steak n Shake Franchise
Burger 21 Franchise
Experience --

Financing Options

 
Steak n Shake Franchise
Burger 21 Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/No-/-
Start-up Costs No/No-/-
Equipment No/No-/-
Inventory No/No-/-
Receivables No/No-/-
Payroll No/No-/-

Training & Support

 
Steak n Shake Franchise
Burger 21 Franchise
Training --
Support � Unparalleled Operations Support - A Steak n Shake Manager of Field Operations will help you open your restaurant and will be available for consultation with day-to-day operations. To help ensure a smooth restaurant opening experience, Steak n Shake will provide your first training hours via seasoned Steak n Shake trainers/staff. You will also receive our Operating Standards System, Manager-in-Training and Management Development Programs. Through your Manager of Field Operations, you will have the multi-functional resources of the Steak n Shake Company working on your behalf.

*An online asset management tool offered to provide franchisees with access to system-wide marketing materials and the ability to customize these materials *Corporate and onsite training programs that are designed to help implement a standardized operating system *A Franchise Business Consultant (FBC) who is assigned to each franchisee to assist with business start-up and growth *Assistance from the FBC with financial analysis, operations evaluations, strategic planning and brainstorming of new ideas

Marketing � World Class Marketing - The Steak n Shake marketing is directed toward building brand loyalty and is not price-driven or reliant on low price discounting. Steak n Shake's television and print marketing are product-benefit directed, showing why Steak n Shake is superior to fast food alternatives with a fun, irreverent, tongue-in-cheek humorous approach. Sample television spots are available on this website for your viewing pleasure. The Marketing System is user-friendly and designed for the success of Franchisees. -
Operations --

Expansion Plans

 
Steak n Shake Franchise
Burger 21 Franchise
US Expansion YesYes
Canada Expansion No-
International Expansion No-

Company Overviews

About Steak n Shake

Benefits of Franchising The benefits of franchising with Steak n Shake can't be duplicated:
* Proven Concept - The Steak n Shake concept has withstood all types of economic circumstances and continually emerged stronger and stronger.
* Growing - Since 1996, Steak n Shake system-wide sales have grown from $268 million to $549 million. In the past decade, the chain has doubled in size.
* Huge, Untapped Development Potential - Steak n Shake currently operates over 490 restaurants in just 20 states. Looking ahead, we forecast that Steak n Shake has the potential to develop over 1,000 units nationwide.
* Unique Niche Positioning - There is no single offering that is a head-on alternative to our restaurant concept. Steak n Shake serves a distinct niche in the mid-scale, casual dining segment of the restaurant industry.
* Core Products that Generate a Strong Loyal Following - The core of the Steak n Shake menu includes STEAKBURGERS, thin and crispy French Fries, Chili, and Hand-dipped Milk Shakes.
* Product Development - Steak n Shake has a pipeline of new products that build on core products consumers love. Recent innovations have included new Side-by-Side Milkshakes and Sippable Sundaes.

Future innovations will include more milkshake innovation, burger news, and health conscious offerings. All of these benefits equal a great chance at success in the restaurant business. The only thing missing is you.

About Burger 21

Burger 21 is a new, innovative fast casual restaurant franchise concept that is changing consumers' expectations of the "better burger" category. With its chef-inspired creations, unique concept design and exceptional dining experience, Burger 21 is positioned for enormous growth.