El Taco Tote Real Mexican Grill vs Rockin' Baja Lobster Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of El Taco Tote Real Mexican Grill vs Rockin' Baja Lobster including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
El Taco Tote Real Mexican Grill Franchise
Rockin' Baja Lobster Franchise
Investment $550,000$240,400 - $1,200,000
Franchise Fee $30,000$30,000
Royalty Fee 5%5%
Advertising Fee --
Year Founded 19881992
Year Franchised 20032004
Term Of Agreement 10 years10 years
Term Of Agreement 10 years10 years
Renewal Fee --


Business Experience Requirements

 
El Taco Tote Real Mexican Grill Franchise
Rockin' Baja Lobster Franchise
Experience -
  • Industry experience
  • General business experience

  • Financing Options

     
    El Taco Tote Real Mexican Grill Franchise
    Rockin' Baja Lobster Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/NoNo/No
    Start-up Costs No/NoNo/No
    Equipment No/NoNo/No
    Inventory No/NoNo/No
    Receivables No/NoNo/No
    Payroll No/NoNo/No

    Training & Support

     
    El Taco Tote Real Mexican Grill Franchise
    Rockin' Baja Lobster Franchise
    Training --
    Support Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperativesNewsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives
    Marketing Co-op advertisingCo-op advertising, National media, Regional advertising
    Operations - International franchisees required to buy multiple units/master licenses; 100%% of all franchisees own more than one unit

    Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators)


    Expansion Plans

     
    El Taco Tote Real Mexican Grill Franchise
    Rockin' Baja Lobster Franchise
    US Expansion Yes-
    Canada Expansion NoNo
    International Expansion NoYes

    Company Overviews

    About El Taco Tote Real Mexican Grill

    In 1988, one of Dora’s youngest son’s opened the first El Taco Tote restaurant in Ciudad Juarez, Mexico. Inspired by his childhood memories decided to start a very authentic and new concept of tacos.

    El Taco Tote’s popularity grew, taking it into multiple cities in Mexico and the United States.
    Today, Tacotote consists of over 20 locations in 11 cities, with more to come.

    About Rockin' Baja Lobster

    NOW EXPANDING THROUGHOUT THE UNITED STATES! 44 Units in Development Act Now to Reserve Prime Territories Signature "Big Baja Bucket" and famous "Golden Sombrero Bucket" Rockin' Baja has been serving its customers their famous buckets brimming with shrimp and lobster wrapped in warm tortillas since 1983. Their Puerto Nuevo style of cooking where everything is flash fried and dusted with Mexican spices has quickly became a favorite among local residents and tourists alike. Rockin' Baja Support At A Glance: * Real Estate & Site Selection Support * Construction & Design * On-Site Restaurant Opening Support * Local Store Marketing & Promotions * Training & Operations Program * Franchisee Intranet