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Below is an in-depth analysis and side-by-side comparison of Cheeburger Cheeburger vs Moe's Southwest Grill including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $322,500 - $603,000 | $457,400 - $911,500 |
Franchise Fee | $24,500 - $35,000 | $30,000 |
Royalty Fee | 4.5% | 5% |
Advertising Fee | - | 2% |
Year Founded | 1986 | 2000 |
Year Franchised | 1989 | 2001 |
Term Of Agreement | - | 20 years |
Term Of Agreement | - | 20 years |
Renewal Fee | - | Then-current franchise fee |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/Yes |
Start-up Costs | No/No | No/Yes |
Equipment | No/No | No/Yes |
Inventory | No/No | No/Yes |
Receivables | No/No | No/Yes |
Payroll | No/No | No/Yes |
Training & Support |
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Training | - | On-The-Job Training 125 hours Classroom Training: 22.6 hours |
Support | - | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | - | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
Operations | - |
65% of all franchisees own more than one unit Number of employees needed to run franchised unit: 15 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | No |
International Expansion | Yes | Yes |
Cheeburger Cheeburger is a diner-style burger restaurant chain that started on Sanibel Island, FL in 1986. The restaurant chain specializes in big, juicy cheeseburgers, french fries, onion rings, and handmade milkshakes. From the very first day, the concept of a family fun theme, serving the world's best and biggest burgers, fries, rings and shakes, was an instant hit. Today, there is simply no doubt about it. The right combination, so elusive in the restaurant business, has led to a real success story.Cheeburger Cheeburger is on the verge of an aggressive national expansion, because our customers are demanding it. Vacationers and travelers who experience our restaurants on Sanibel Island, in Huntsville, Alabama, Chattanooga, Tennessee and other cities, are asking us to open in towns across America. The number of our restaurants has grown substantially.