Atlanta Bread Company vs We're Rolling Pretzel Company Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Atlanta Bread Company vs We're Rolling Pretzel Company including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Atlanta Bread Company Franchise
We're Rolling Pretzel Company Franchise
Investment $629,700 - $806,300$91,000 - $223,000
Franchise Fee $40,000$15,000
Royalty Fee 5%5%
Advertising Fee -2%
Year Founded 19931996
Year Franchised 19951998
Term Of Agreement 10 years5 years
Term Of Agreement 10 years5 years
Renewal Fee $30K$1K


Business Experience Requirements

 
Atlanta Bread Company Franchise
We're Rolling Pretzel Company Franchise
Experience
  • General business experience
  • Marketing skills
  • Restaurant experience

  • General business experience

  • Financing Options

     
    Atlanta Bread Company Franchise
    We're Rolling Pretzel Company Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/NoNo/No
    Start-up Costs No/NoNo/No
    Equipment No/NoNo/Yes
    Inventory No/NoNo/No
    Receivables No/NoNo/No
    Payroll No/NoNo/No

    Training & Support

     
    Atlanta Bread Company Franchise
    We're Rolling Pretzel Company Franchise
    Training --
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperativesNewsletter, Meetings, Toll-free phone line, Grand opening, Security/safety procedures, Field operations/evaluations
    Marketing Co-op advertising, Ad slicks, Regional advertisingAd slicks, Regional advertising
    Operations 65% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 15 - 18

    Absentee ownership of franchise is NOT allowed. (70% of current franchisees are owner/operators)

    30% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 6 - 8

    Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators)


    Expansion Plans

     
    Atlanta Bread Company Franchise
    We're Rolling Pretzel Company Franchise
    US Expansion -Yes
    Canada Expansion NoNo
    International Expansion NoNo

    Company Overviews

    About Atlanta Bread Company

    Founded in 1993 by Jerry and Basil Couvaras, Atlanta Bread Company bakery/cafes serve sandwiches, soups, salads, gourmet coffees, and fresh-baked breads and pastries for breakfast, lunchtime and dinner dining.
    Each of our locations is locally owned and operated with an emphasis on community involvement and outreach. Every night, our extra bread goes to those in need and helps keep our communities fed.

    About We're Rolling Pretzel Company

    Kevin Krabill founded We're Rolling Pretzel Co. in 1996 with his own proprietary pretzel dough recipe. Based in Alliance, Ohio, the private company began franchising in 1998 and offers franchises in both traditional and nontraditional locations, including regional shopping malls, airports, amusement parks and universities.
    We're Rolling Pretzel Company has superior quality pretzels and drinks as well as the best menu variety of any pretzel franchise company.  The franchise system is supported by food service professionals who have decades of experience in the industry as well as Associates who have experience in all aspects of restaurant operations and marketing.
    Veteran Incentives  10% off franchise fee