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Below is an in-depth analysis and side-by-side comparison of Atlanta Bread Company vs Groucho's Deli including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $629,700 - $806,300 | $82,548 - $380,768 |
Franchise Fee | $40,000 | $18,000 - $28,000 |
Royalty Fee | 5% | 5% |
Advertising Fee | - | - |
Year Founded | 1993 | 1941 |
Year Franchised | 1995 | 2001 |
Term Of Agreement | 10 years | 10 years |
Term Of Agreement | 10 years | 10 years |
Renewal Fee | $30K | - |
Business Experience Requirements |
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Experience | ||
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/No |
Start-up Costs | No/No | No/No |
Equipment | No/No | No/No |
Inventory | No/No | No/No |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | - | - |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
Marketing | Co-op advertising, Ad slicks, Regional advertising | Co-op advertising, Regional advertising |
Operations |
65% of all franchisees own more than one unit Number of employees needed to run franchised unit: 15 - 18
Absentee ownership of franchise is NOT allowed. (70% of current franchisees are owner/operators) |
20% of all franchisees own more than one unit Number of employees needed to run franchised unit: 13 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | No |
International Expansion | No | No |
Harold "Groucho" Miller came to Columbia, S.C. in 1941 with a handful of original recipes for potato salad, coleslaw, and various salad and sandwich dressings, most of which were thought up during his childhood in a Philadelphia orphanage. These humble beginnings along with the idea that, "quality is the most important ingredient in a sandwich," have led Groucho's to legendary restaurant status for 80 years.