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Updated RecentlyAtlanta Bread Company vs Le Macaron French Pastries Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Atlanta Bread Company vs Le Macaron French Pastries including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $629,700 - $806,300 | $131,500 - $361,500 |
| Franchise Fee | $40,000 | $45,000 |
| Royalty Fee | 5% | 6% |
| Advertising Fee | - | 0.5% |
| Year Founded | 1993 | 2009 |
| Year Franchised | 1995 | 2012 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | $30K | $7000 |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | No/Yes |
| Start-up Costs | No/No | No/Yes |
| Equipment | No/No | No/Yes |
| Inventory | No/No | No/Yes |
| Receivables | No/No | No/Yes |
| Payroll | No/No | No/No |
Training & Support |
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| Training | - | On-The-Job Training: 24 hours |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | Ad Templates Regional Advertising Social media SEO Website development Loyalty program/app |
| Operations |
65% of all franchisees own more than one unit Number of employees needed to run franchised unit: 15 - 18
Absentee ownership of franchise is NOT allowed. (70% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | No |
| International Expansion | No | Yes |
Company Overviews
About Atlanta Bread Company
Founded in 1993 by Jerry and Basil Couvaras, Atlanta Bread Company bakery/cafes serve sandwiches, soups, salads, gourmet coffees, and fresh-baked breads and pastries for breakfast, lunchtime and dinner dining.
Each of our locations is locally owned and operated with an emphasis on
community involvement and outreach. Every night, our extra bread goes to
those in need and helps keep our communities fed.
About Le Macaron French Pastries
Say "Oui" to an Exceptional Opportunity & Discover our simple, niche concept with limited direct competition. Our true French macarons are the perfect delicacy, original and elegant; French gelato, French pastries, European style beverages and more!
You will receive the best in support from the moment you begin your discovery, to your pastry shop opening and beyond. It is our mission to provide you with the highest quality products, training, support tools, marketing and more while avoiding the many costs and headaches that often come with running a full-service restaurant or similar business.
The total investment necessary to begin operation of a traditional Le Macaron French Pastries pastry shop or permanent kiosk ranges from $131,500 to $361,500.
The total investment necessary to begin operation
of a mobile kiosk ranges from $84,350 to $147,000. This includes $74,500
to $126,500 that must be paid to the franchisor or its affiliate. If
you elect to develop three Pastry Shops under our multi-unit development
program, then you will sign our area development agreement and pay us a
development fee equal to $99,000.