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Updated RecentlyAtlanta Bread Company vs Lenny's Sub Shop Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Atlanta Bread Company vs Lenny's Sub Shop including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $629,700 - $806,300 | $188,216 - $396,146 |
| Franchise Fee | $40,000 | $20,000 - $25,000 |
| Royalty Fee | 5% | 6% |
| Advertising Fee | - | 2% |
| Year Founded | 1993 | 1998 |
| Year Franchised | 1995 | 2001 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | $30K | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/Yes |
| Start-up Costs | No/No | -/Yes |
| Equipment | No/No | -/Yes |
| Inventory | No/No | -/Yes |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | Our motto is More Food, More Taste, More Personality! - and that includes more training too. We do more than just give you our recipes and well wishes. Training begins the minute you sign your franchise agreement. You are given a self-paced study program to prepare you for our extensive classroom and restaurant training. After you learn the basics you get to experience a new restaurant opening with our operations team prior to opening your own restaurant. We guide you through every step to ensure you're ready to spread the "Lenny's magic" in your community. On-The-Job Training: 196 hours Classroom Training: 40 hours Additional Training: As needed |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | From the moment you sign on until after your store opens, we are with you every step of the way. We will assist you in site selection and building out your restaurant. We will train you in all aspects of operating your restaurant and our support doesn't stop once you start your business. From our prized recipe specifications, to our streamlined operations manual, to our ongoing operational support, we are here for you. Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations |
65% of all franchisees own more than one unit Number of employees needed to run franchised unit: 15 - 18
Absentee ownership of franchise is NOT allowed. (70% of current franchisees are owner/operators) | Absentee Ownership Allowed Number of Employees Required to Run: 8 - 10 |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Atlanta Bread Company
About Lenny's Sub Shop
Authentic Philadelphia-style sub shop featuring great subs and Philly Cheesesteaks, meats and cheeses sliced to order, extra large portions, fresh baked breads and cookies.
Since opening in Memphis in 1998, Lennys Grill & Subs has been a stand-out franchise in the $21 billion-a-year sub sandwich category. Lennys Grill & Subs delivers on what consumers really want: delicious sandwiches made with authentic ingredients and an emphasis on customer service that inspires our guests to return time and time again.
A Lennys Grill & Subs location works in just about any market and is an amazing business to own.
Veteran Incentives $5,000 off franchise fee
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