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Below is an in-depth analysis and side-by-side comparison of Atlanta Bread Company vs Michel's Baguette including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $629,700 - $806,300 | $350,000 - $800,000 |
Franchise Fee | $40,000 | $40,000 |
Royalty Fee | 5% | - |
Advertising Fee | - | - |
Year Founded | 1993 | - |
Year Franchised | 1995 | - |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | $30K | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | - |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
Marketing | Co-op advertising, Ad slicks, Regional advertising | - |
Operations |
65% of all franchisees own more than one unit Number of employees needed to run franchised unit: 15 - 18
Absentee ownership of franchise is NOT allowed. (70% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | Yes |
International Expansion | No | - |
Michel’s Bakery Café is a café chain found throughout Canada. The main
draw is the beverages, both hot (coffee, cappuccino, latte, espresso,
and hot chocolate) and cold (smoothies, juices, soft drinks, and bottled
water). In addition to drinks, Michel’s Bakery Café also has a sizeable
selection of foods. With a menu that includes breads and pastries,
sandwiches, soups and salads, and breakfast items, Michel’s Bakery Café
is sure to satisfy its customers’ cravings.