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Below is an in-depth analysis and side-by-side comparison of Atlanta Bread Company vs O'Brien's Irish Sandwich Bars including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $629,700 - $806,300 | $400,000 - $610,000 |
Franchise Fee | $40,000 | $32,000 |
Royalty Fee | 5% | - |
Advertising Fee | - | - |
Year Founded | 1993 | - |
Year Franchised | 1995 | - |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | $30K | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | - |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
Marketing | Co-op advertising, Ad slicks, Regional advertising | - |
Operations |
65% of all franchisees own more than one unit Number of employees needed to run franchised unit: 15 - 18
Absentee ownership of franchise is NOT allowed. (70% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | - |
International Expansion | No | - |
While the focus for O'Briens has always been on healthier choices, they constantly strive to introduce a more ethical way of doing business with organic deli dishes and snacks, a wide variety of gourmet coffees where a growing percentage of beans come direct from the grower, and Fairtrade and organic tea. O'Briens has a greater variety within its Tossed Salads and healthy Wrappo ranges, which are perfect for lighter meals during the warmer spring and summer months. For autumn and winter, the menu moves more towards the warming hot organic roast carvery, traditional and specialty soups, not to mention toasted sandwiches, in all shapes and forms. O'Briens has more than 300 stores providing the healthy food option in 13 countries across Europe, Asia, Australia and Africa. Their reputation has been shaped on their famous made-to-order hot or cold sandwiches.