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Below is an in-depth analysis and side-by-side comparison of Atlanta Bread Company vs Big Town Hero including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $629,700 - $806,300 | $73,550 - $245,200 |
Franchise Fee | $40,000 | $20,000 |
Royalty Fee | 5% | - |
Advertising Fee | - | - |
Year Founded | 1993 | 1982 |
Year Franchised | 1995 | 1989 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | $30K | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | - |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
Marketing | Co-op advertising, Ad slicks, Regional advertising | - |
Operations |
65% of all franchisees own more than one unit Number of employees needed to run franchised unit: 15 - 18
Absentee ownership of franchise is NOT allowed. (70% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | - |
International Expansion | No | - |
Our story begins in 1981: Big Town Hero was then just a twinkle in the eye of a young college student. His
idea: to provide a healthy, better-tasting alternative to fast-food
restaurants - a sandwich shop that served great food with great service
to match.
Our founder created his experience in the sandwich business in the
college town of Corvallis, Oregon. His unique, fresh sandwiches on
homemade bread were an immediate success, and the Big Town legend was
born (Campus Hero back then).
Today, Big Town Hero is a culinary destination throughout the western
United States; each store features an on-site bakery where we prepare
our fabulous, famous bread efficiently from scratch daily. Our stores
are growing as fast as our reputation: The Ultimate Sandwich is back and
better than ever!
Through our growth and expansion, one thing will always remain unchanged - our unwavering commitment to fresh quality and legendary service.