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Below is an in-depth analysis and side-by-side comparison of Atlanta Bread Company vs Chicken Salad Chick including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $629,700 - $806,300 | $562,000 - $740,000 |
Franchise Fee | $40,000 | $50,000 |
Royalty Fee | 5% | 5% |
Advertising Fee | - | 2% |
Year Founded | 1993 | 0 |
Year Franchised | 1995 | 0 |
Term Of Agreement | 10 years | 10 years |
Term Of Agreement | 10 years | 10 years |
Renewal Fee | $30K | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/No |
Start-up Costs | No/No | No/No |
Equipment | No/No | No/No |
Inventory | No/No | No/No |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | - | Ten days of training at Corporate Training Facility in Auburn, Alabama for three key franchise employees |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | *Opening support for ten days at your location, coordinated around the store’s grand opening. *Restaurant opening guide. *Training manuals for franchise staff. *Accounting applications training. *Comprehensive decor package for interior design of restaurant. *Marketing, public relations and promotion plans for use by each franchisee. *Access to our in-house team of trainers, public relations and marketing professionals and business experts. *Periodic visits to each of your locations to provide support and counsel. *Site selection counsel and approval, working together to identify appropriate demographics, traffic patterns, ingress and egress, and more. *Additional real estate site support includes: Architectural drawings of a typical floor plan with a finishing schedule. General data for plumbing and electrical in partnership with equipment vendor. |
Marketing | Co-op advertising, Ad slicks, Regional advertising | - |
Operations |
65% of all franchisees own more than one unit Number of employees needed to run franchised unit: 15 - 18
Absentee ownership of franchise is NOT allowed. (70% of current franchisees are owner/operators) | |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | Yes |
International Expansion | No | Yes |