Atlanta Bread Company vs Treats Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Atlanta Bread Company vs Treats including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Atlanta Bread Company Franchise
Treats Franchise
Investment $629,700 - $806,300$121,000 - $260,000
Franchise Fee $40,000$25,000
Royalty Fee 5%7%
Advertising Fee -1%
Year Founded 19931977
Year Franchised 19951979
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee $30K-


Business Experience Requirements
 
Atlanta Bread Company Franchise
Treats Franchise
Experience
  • General business experience
  • Marketing skills
  • Restaurant experience
    		• -

    Financing Options
     
    Atlanta Bread Company Franchise
    Treats Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/No-/-
    Start-up Costs No/No-/-
    Equipment No/No-/-
    Inventory No/No-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    Atlanta Bread Company Franchise
    Treats Franchise
    Training -1. Training Center 2 Weeks

    2. On-Site
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperativesCentral Purchasing

    Field Operation Evaluation

    Field Training

    Initial Store Opening

    Franchisee Newsletter

    Regional or National Meetings

    800 Telephone Hotline
    Marketing Co-op advertising, Ad slicks, Regional advertising-
    Operations 65% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 15 - 18

    Absentee ownership of franchise is NOT allowed. (70% of current franchisees are owner/operators)

    		Average Number of Employees: 3 Full-time, 2 Part-time

    Passive Ownership: Allowed, But Discouraged

    Expansion Plans
     
    Atlanta Bread Company Franchise
    Treats Franchise
    US Expansion -Yes
    Canada Expansion No-
    International Expansion NoYes

    Company Overviews

    About Atlanta Bread Company

    Founded in 1993 by Jerry and Basil Couvaras, Atlanta Bread Company bakery/cafes serve sandwiches, soups, salads, gourmet coffees, and fresh-baked breads and pastries for breakfast, lunchtime and dinner dining.
    Each of our locations is locally owned and operated with an emphasis on community involvement and outreach. Every night, our extra bread goes to those in need and helps keep our communities fed.

    About Treats

    Micro-bakery concept, featuring gourmet and specialty coffees and fresh-baked, on-site baked goods, including muffins, cookies and bagels. Three concept variations are available: TREATS BAKERY (~400 SF) serves the base menu offering; TREATS CAFE (~1,200 SF) also serves sandwiches (baguettes), soups and salads; TREATS COFFEE EMPORIUM (~1,200 SF) also offers coffee beans, coffee-related merchandise and sandwiches.