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Updated RecentlyAtlanta Bread Company vs Melt Shop Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Atlanta Bread Company vs Melt Shop including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $629,700 - $806,300 | $368,240 - $698,800 |
| Franchise Fee | $40,000 | $35,000 |
| Royalty Fee | 5% | 6% |
| Advertising Fee | - | 2% |
| Year Founded | 1993 | 2010 |
| Year Franchised | 1995 | 2017 |
| Term Of Agreement | 10 years | 5 Years +5+5+5 |
| Term Of Agreement | 10 years | 5 Years +5+5+5 |
| Renewal Fee | $30K | - |
Business Experience Requirements |
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| Experience | Melt Shop is seeking well capitalized partners who are entrepreneurial and have a strong knowledge of their market. The ideal franchisee is a proven multi-unit operator in the restaurant industry. At this time we are not offering sub-franchises. | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/Yes |
| Start-up Costs | No/No | -/Yes |
| Equipment | No/No | -/Yes |
| Inventory | No/No | -/Yes |
| Receivables | No/No | -/Yes |
| Payroll | No/No | -/Yes |
Training & Support |
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| Training | - | On-The-Job Training: 224 hours Classroom Training: 24 hours |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | Co-op Advertising Ad Templates Regional Advertising Social media Website development Email marketing Loyalty program/app |
| Operations |
65% of all franchisees own more than one unit Number of employees needed to run franchised unit: 15 - 18
Absentee ownership of franchise is NOT allowed. (70% of current franchisees are owner/operators) | Number of Employees Required to Run: 15 |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | - |
| International Expansion | No | Yes |
Company Overviews
About Atlanta Bread Company
Founded in 1993 by Jerry and Basil Couvaras, Atlanta Bread Company bakery/cafes serve sandwiches, soups, salads, gourmet coffees, and fresh-baked breads and pastries for breakfast, lunchtime and dinner dining.
Each of our locations is locally owned and operated with an emphasis on
community involvement and outreach. Every night, our extra bread goes to
those in need and helps keep our communities fed.
About Melt Shop
Melt Shop believes that one quality, more than any other, determines the success
of a concept: the strength of the brand and its connection to guests.
Melt Shop was built upon that premise
Seeking multi-unit franchisees with strong restaurant and
hospitality experience and a shared dedication to operational excellence
who have a strong knowledge of their market. The ideal franchisee is a
proven multi-unit operator in the restaurant industry. At this time we
are not offering sub-franchises.