Atlanta Bread Company vs The Submarine Station Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Atlanta Bread Company vs The Submarine Station including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Atlanta Bread Company Franchise
The Submarine Station Franchise
Investment $629,700 - $806,300N/A
Franchise Fee $40,000$8,000
Royalty Fee 5%$500/mo
Advertising Fee --
Year Founded 1993-
Year Franchised 1995-
Term Of Agreement 10 years5 years
Term Of Agreement 10 years5 years
Renewal Fee $30K-


Business Experience Requirements
 
Atlanta Bread Company Franchise
The Submarine Station Franchise
Experience
  • General business experience
  • Marketing skills
  • Restaurant experience
    		• -

    Financing Options
     
    Atlanta Bread Company Franchise
    The Submarine Station Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/No-/-
    Start-up Costs No/No-/-
    Equipment No/No-/-
    Inventory No/No-/-
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    Atlanta Bread Company Franchise
    The Submarine Station Franchise
    Training --
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives-
    Marketing Co-op advertising, Ad slicks, Regional advertising-
    Operations 65% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 15 - 18

    Absentee ownership of franchise is NOT allowed. (70% of current franchisees are owner/operators)

    		-

    Expansion Plans
     
    Atlanta Bread Company Franchise
    The Submarine Station Franchise
    US Expansion --
    Canada Expansion No-
    International Expansion No-

    Company Overviews

    About Atlanta Bread Company

    Founded in 1993 by Jerry and Basil Couvaras, Atlanta Bread Company bakery/cafes serve sandwiches, soups, salads, gourmet coffees, and fresh-baked breads and pastries for breakfast, lunchtime and dinner dining.
    Each of our locations is locally owned and operated with an emphasis on community involvement and outreach. Every night, our extra bread goes to those in need and helps keep our communities fed.

    About The Submarine Station

    As a company grows there are three main methods of growth to choose from: sole proprietorship, joint venture, or franchising. The franchise system is an exciting model because of the common shared interest in the founding company (the Franchisor) and the small business owner (the Franchisee) that both want the system to work. The problem with most franchising models is that a Franchisee is under such stringent restrictions from the Franchisor. Understandably, the Franchisor has a huge interest in protecting the brand. This interest in protecting the brand has inherent drawbacks that now become the Franchisee's issues. A few of these drawbacks are: real estate long-term leasing or purchasing, expensive proprietary equipment, forced product price points, etc. Who pays for this in the end? Well, the Franchisee does. Who looks out for the Franchisee? The Submarine Station will!