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Updated RecentlyAtlanta Bread Company vs Deli Delicious Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Atlanta Bread Company vs Deli Delicious including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $629,700 - $806,300 | $122,250 - $467,850 |
| Franchise Fee | $40,000 | $25,000 - $30,000 |
| Royalty Fee | 5% | 6% |
| Advertising Fee | - | 2% |
| Year Founded | 1993 | 1996 |
| Year Franchised | 1995 | 2008 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | $30K | - |
Business Experience Requirements |
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| Experience | No experience is required. Deli Delicious will provide all the training you need to successfully operate your own business. |
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Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/Yes |
| Start-up Costs | No/No | -/Yes |
| Equipment | No/No | -/Yes |
| Inventory | No/No | -/Yes |
| Receivables | No/No | -/Yes |
| Payroll | No/No | -/Yes |
Training & Support |
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| Training | - | 14 days of classroom and hands-on training. On-The-Job Training: 182 hours Classroom Training: 35 hours |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Ongoing assistance and guidance with policies, customer service, marketing, new menu recipes, advertising, and operational issues. You are never in business by yourself with Deli Delicious. Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations |
65% of all franchisees own more than one unit Number of employees needed to run franchised unit: 15 - 18
Absentee ownership of franchise is NOT allowed. (70% of current franchisees are owner/operators) | About 60 percent of the franchisees are owner-operators. About 40 percent are investors. Number of Employees Required to Run: 12 |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Atlanta Bread Company
Founded in 1993 by Jerry and Basil Couvaras, Atlanta Bread Company bakery/cafes serve sandwiches, soups, salads, gourmet coffees, and fresh-baked breads and pastries for breakfast, lunchtime and dinner dining.
Each of our locations is locally owned and operated with an emphasis on
community involvement and outreach. Every night, our extra bread goes to
those in need and helps keep our communities fed.
About Deli Delicious
Fresno's Deli Delicious sandwich shop has come a long way since opening its first shop at Bullard and Blackstone avenues in 1996.
*Great customer service and fresh ingredients.
*About 60 percent of the franchisees are owner-operators. And about 40 percent are investors.
*Has 47 subs on its menu from ham and salami to blue buffalo chicken. It also makes hamburgers, fries, salads and soups.
*Along with a big selection of subs, Deli Delicious offers an upscale, but relaxed deli experience.
*Deli Delicious continues to make improvements to its menu presentation and offerings, store design and the level of service it provides to its customers.
*Offering quality subs to sandwich lovers.
*Determined to keep this business growing through superior service and attention to detail.
Plans to move its franchises into nearby states following its effort to penetrate the greater Sacramento area. General plan calls for us to be the largest regional premium deli restaurant by the year 2019.
In developing plans for franchises,
Deli Delicious decided on two restaurant models. One is the express model and the other, the standard model.
*The express model is designed for serving food in smaller or non-traditional locations like hotels and airports. It can be as small as 450 square feet depending on location.
*The standard model is a larger shop spanning about 1,300 square feet and ideally suited for malls other popular retail locations.
*Deli Delicious offers help with site selection.
*Training is provided to bring the new franchise owner up to speed on how to run a Deli Delicious restaurant. It includes 14 days of classroom and hands-on training.
*Ongoing training and development seminars offered to our franchisees and their staffDeli Delicious is supported by a group of restaurant professionals, including sales, operations and training teams.
Franchise owners pay a franchise fee of $15,000 for the express model and $20,000 for the standard model.