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Updated RecentlyAtlanta Bread Company vs WOOPS! Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Atlanta Bread Company vs WOOPS! including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $629,700 - $806,300 | $58,875 - $390,675 |
| Franchise Fee | $40,000 | $15,000 - $25,000 |
| Royalty Fee | 5% | 4% |
| Advertising Fee | - | - |
| Year Founded | 1993 | 2012 |
| Year Franchised | 1995 | 2015 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | $30K | - |
Business Experience Requirements |
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| Experience | While you do not need baking experience to franchise with Woops!, we recommend that you have a proven track record of managerial experience, an entrepreneurial spirit and the drive to follow our proven business model as you bring Woops! to your community. | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/Yes |
| Start-up Costs | No/No | -/Yes |
| Equipment | No/No | Yes/- |
| Inventory | No/No | -/Yes |
| Receivables | No/No | -/Yes |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | On-The-Job Training: 240 hours |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | Ad Templates Social media SEO Website development Email marketing Loyalty program/app |
| Operations |
65% of all franchisees own more than one unit Number of employees needed to run franchised unit: 15 - 18
Absentee ownership of franchise is NOT allowed. (70% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Atlanta Bread Company
About WOOPS!
WOOPS! was born in 2012 from a simple idea: Why not make money by
opening a pop-up shop at the bustling Holiday Shops at Bryant Park in
New York City - sharing delicious, specialty macarons with shoppers? The
response let the founders know they were onto something, and they
wasted no time in looking into how they could build a business on the
idea that macarons make wonderful and special gifts as well as a
day-brightening treat for oneself.