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Updated RecentlyAtlanta Bread Company vs Primo Hoagies Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Atlanta Bread Company vs Primo Hoagies including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $629,700 - $806,300 | $215,500 - $554,500 |
| Franchise Fee | $40,000 | $15,000 |
| Royalty Fee | 5% | 6% |
| Advertising Fee | - | 2% |
| Year Founded | 1993 | 2002 |
| Year Franchised | 1995 | 2002 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | $30K | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/Yes |
| Start-up Costs | No/No | -/Yes |
| Equipment | No/No | -/Yes |
| Inventory | No/No | -/Yes |
| Receivables | No/No | -/Yes |
| Payroll | No/No | -/Yes |
Training & Support |
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| Training | - | On-The-Job Training: 112 hours Classroom Training: 8 hours |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations |
65% of all franchisees own more than one unit Number of employees needed to run franchised unit: 15 - 18
Absentee ownership of franchise is NOT allowed. (70% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Atlanta Bread Company
Founded in 1993 by Jerry and Basil Couvaras, Atlanta Bread Company bakery/cafes serve sandwiches, soups, salads, gourmet coffees, and fresh-baked breads and pastries for breakfast, lunchtime and dinner dining.
Each of our locations is locally owned and operated with an emphasis on
community involvement and outreach. Every night, our extra bread goes to
those in need and helps keep our communities fed.
About Primo Hoagies
We are very enthused and excited to be able to offer, to certain
qualified individuals, an opportunity to purchase one of a limited
number of PrimoHoagies franchises.
Our venture into franchising has been made possible, and somewhat
necessitated, by an increasingly hard to manage workload at our existing
locations. This is the result of a growing recognition and demand for
our product in the outlying areas of Philadelphia.
This offer presents the opportunity to own and operate your
own business, with the security of having a name and product
recognition that is well established, along with a formula that has
proven to be greatly successful. Through on-going consultation, you will
benefit greatly from the knowledge and expertise provided by the people
who originated PrimoHoagies and subsequently established it as one of the most popular retail food institutions throughout the area and beyond.
Seeking franchisees for strategic national growth.