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Below is an in-depth analysis and side-by-side comparison of Atlanta Bread Company vs Crumb & Get It Cookie Co. including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $629,700 - $806,300 | $128,700 - $178,500 |
Franchise Fee | $40,000 | $30,000 |
Royalty Fee | 5% | 6% |
Advertising Fee | - | 2% |
Year Founded | 1993 | 2006 |
Year Franchised | 1995 | 2013 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | $30K | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | Yes/Yes |
Start-up Costs | No/No | -/Yes |
Equipment | No/No | -/Yes |
Inventory | No/No | -/Yes |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | On-The-Job Training: 7 days Classroom Training: 7 days |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Field Operations |
Marketing | Co-op advertising, Ad slicks, Regional advertising | Co-op Advertising Ad Templates |
Operations |
65% of all franchisees own more than one unit Number of employees needed to run franchised unit: 15 - 18
Absentee ownership of franchise is NOT allowed. (70% of current franchisees are owner/operators) | Absentee Ownership Allowed Number of Employees Required to Run: 8 - 10 |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | - |
International Expansion | No | - |
Crumb & Get It bakes and delivers made-to-order cookie creations, allowing customers to choose their dough and mix-ins. The custom cookies are baked fresh on the spot, and can also be delivered. The menu at owner Chris McMurray's original location in Radford, Va., also offers ice cream, cupcakes, and of course, milk to wash it all down.