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Below is an in-depth analysis and side-by-side comparison of Doubletree Hotels, Suites, Resorts, Clubs vs NYLO Hotels including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $22,843,700 - $79,169,000 | $10,880,000 - $14,800,000 |
Franchise Fee | $75,000 | $60,000 - $69,600 |
Royalty Fee | 5% | 5% |
Advertising Fee | 4% | 3.5% |
Year Founded | 1969 | - |
Year Franchised | 1989 | - |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | Same as initial fee | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | General manager training prior to certification for opening On-The-Job Training Classroom Training | - |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | - |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
Operations |
Number of employees needed to run franchised unit: 100 Absentee ownership of franchise is allowed. | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
NYLO has set the goal of having 50 hotels open or under construction by end of 2012. This includes both NYLO and XP by NYLO hotels. NYLO's growth plan will be accomplished by pursuing two avenues simultaneously: 1. Corporate owned, developed and operated hotels, and 2. Franchise agreements with third party owners, developers and operators. As a core part of its business plan, NYLO made the strategic decision not to launch the franchising until it had developed, constructed and operated at least a few corporately owned hotels in order to fully understand the product from a developer's perspective. NYLO will continue to corporately develop, own and operated additional hotels going forward; however, franchising will play an increasingly significant role in the brand's growth. NYLO first made the brands available for franchising in February 2008 and has filed a franchise disclosure document (FDD) in 47 states and is therefore licensed to sell franchises in 47 states. NYLO offers developers and franchisees an innovative concept that is efficient to construct and the personal support of its experienced senior management team.