Bennigan's Grill & Tavern vs Roy Rogers Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Bennigan's Grill & Tavern vs Roy Rogers including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Bennigan's Grill & Tavern Franchise
Roy Rogers Franchise
Investment $1,027,075 - $3,588,244$767,250 - $1,580,950
Franchise Fee $35,000$30,000
Royalty Fee 4%5%
Advertising Fee 1%3%
Year Founded 19761968
Year Franchised 19762003
Term Of Agreement 15 years-
Term Of Agreement 15 years-
Renewal Fee --


Business Experience Requirements

 
Bennigan's Grill & Tavern Franchise
Roy Rogers Franchise
Experience

�Has prior management level experience in food service and/or restaurant operations. �Willingness to follow our proven operating system �A solid business person with a strong desire to succeed �Possesses experience in restaurant franchising �Meets the financial requirements

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Financing Options

 
Bennigan's Grill & Tavern Franchise
Roy Rogers Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/NoNo/Yes
Start-up Costs No/YesNo/Yes
Equipment No/YesNo/Yes
Inventory No/YesNo/Yes
Receivables No/NoNo/Yes
Payroll No/NoNo/Yes

Training & Support

 
Bennigan's Grill & Tavern Franchise
Roy Rogers Franchise
Training Bennigan's, or a designated third party, will provide training to you and your restaurant team. Your management team will be required to complete a 6 to 8 week training program based on prior experience. Onsite training will be provided to entire team before restaurant opening. All parties must successfully complete the training to the satisfaction of the Bennigan's Operations/Training team prior to opening your restaurant. We believe great training equals lower turnover and stronger guest retention. Therefore, we provide continued support to team members. Bennigan's University, our online learning module, helps drive the retention of both staff and guests. On-The-Job Training: 25 hours Classroom Training: 25 hours
Support For the pre-opening of your first Bennigan's, members of our Operations and Marketing Teams will assist you from 45 days prior to your Grand Opening. Marketing Support: Our goal is to help you successfully market your brand. We put a marketing calendar in place to help drive sales, increase check average and guest count. Marketing tools provided include: Intranet, Email Marketing, Social Media Support, New Photography, Pipeline Items/Menu Development.Purchasing Co-ops Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software
Marketing Co-op advertisingCo-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations Franchisees required to buy multiple units/master licenses; 98% of all franchisees own more than one unit

Number of employees needed to run franchised unit: 100

Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

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Expansion Plans

 
Bennigan's Grill & Tavern Franchise
Roy Rogers Franchise
US Expansion -Yes
Canada Expansion NoNo
International Expansion YesNo

Company Overviews

About Bennigan's Grill & Tavern

Bennigan's was established in Atlanta, Georgia in 1976 by Norman Brinker, a legend among restaurateurs.  Bennigan's is still the iconic brand loved by all and is re-establishing itself as the leader in casual dining. Committed to the welcoming, friendly and festive spirit of Irish Hospitality, Bennigan's offers more generous pours and portions and goes above and beyond the call of duty to deliver Legendary experiences to every guest, every meal, every day. In 2011, Bennigan's began a Legendary comeback by re-energizing the beloved brand with a commitment to bring memorable dining experiences to every guest, every day. This remarkable resurgence began with a brand refresh at the company's two corporate locations and a plan to bring the same menu optimization and service enhancements to current and future franchise partners.
The mission at Bennigan's is to deliver exceptional service to every guest, every meal, every day. In order to deliver this service, we must remember to focus on those essential elements that will allow us to provide quality service with a bit of Irish hospitality on the side.

About Roy Rogers

Roy Rogers' restaurants provide a wide variety of appealing, prepared-to-order foods with quality and freshness that set a new standard in the quick service segment. For over 35 years Roy Rogers has been offering the 'Big Three' - hamburgers, chicken and roast beef. Our "Choose any side" option includes French fries, baked and mashed potatoes, fresh fruit cup, cole slaw, baked apples, tossed salad or baked beans. Our signature Fixin's Bar enables guests to dress their sandwich the way they like it without the need for a special order. Our signature freshness is made possible through our unwillingness to compromise on ingredients or technique...a difference our guests notice. There is no single factor that accounts for the powerful appeal of the Roy Rogers concept. Rather, it's a combination of many strategic, operational and promotional elements - all focused on the common goal of operational efficiency and total guest satisfaction that makes Roy Rogers so appealing as a restaurant and as a business opportunity.

WHY ROYS?: Widespread Appeal

At Roy Rogers Restaurants, there's something for everyone, as evident by the diversity of our guests. On any given day, Roy Rogers widespread appeal will see executives stopping in for a delicious breakfast or business lunch, friends meeting for a midday meal, families with young children, or senior citizens enjoying an evening out.

Fresh, Prepared-to-Order Products

Inviting, Comfortable Decor

Roy Rogers wants its guests to feel right at home. The informal Western decor of our restaurants is just right for family and casual dining, and personal attention and cleanliness are paramount among the high standards we set for our managers and associates.



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