Bennigan's Grill & Tavern vs Max & Erma's Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Bennigan's Grill & Tavern vs Max & Erma's including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Bennigan's Grill & Tavern Franchise
Max & Erma's Franchise
Investment $1,027,075 - $3,588,244$622,500 - $3,100,000
Franchise Fee $35,000$40,000
Royalty Fee 4%4%
Advertising Fee 1%-
Year Founded 19761972
Year Franchised 19761998
Term Of Agreement 15 years-
Term Of Agreement 15 years-
Renewal Fee --


Business Experience Requirements

 
Bennigan's Grill & Tavern Franchise
Max & Erma's Franchise
Experience

�Has prior management level experience in food service and/or restaurant operations. �Willingness to follow our proven operating system �A solid business person with a strong desire to succeed �Possesses experience in restaurant franchising �Meets the financial requirements

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Financing Options

 
Bennigan's Grill & Tavern Franchise
Max & Erma's Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/NoNo/No
Start-up Costs No/YesNo/No
Equipment No/YesNo/No
Inventory No/YesNo/No
Receivables No/NoNo/No
Payroll No/NoNo/No

Training & Support

 
Bennigan's Grill & Tavern Franchise
Max & Erma's Franchise
Training Bennigan's, or a designated third party, will provide training to you and your restaurant team. Your management team will be required to complete a 6 to 8 week training program based on prior experience. Onsite training will be provided to entire team before restaurant opening. All parties must successfully complete the training to the satisfaction of the Bennigan's Operations/Training team prior to opening your restaurant. We believe great training equals lower turnover and stronger guest retention. Therefore, we provide continued support to team members. Bennigan's University, our online learning module, helps drive the retention of both staff and guests.-
Support For the pre-opening of your first Bennigan's, members of our Operations and Marketing Teams will assist you from 45 days prior to your Grand Opening. Marketing Support: Our goal is to help you successfully market your brand. We put a marketing calendar in place to help drive sales, increase check average and guest count. Marketing tools provided include: Intranet, Email Marketing, Social Media Support, New Photography, Pipeline Items/Menu Development.-
Marketing Co-op advertising-
Operations Franchisees required to buy multiple units/master licenses; 98% of all franchisees own more than one unit

Number of employees needed to run franchised unit: 100

Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

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Expansion Plans

 
Bennigan's Grill & Tavern Franchise
Max & Erma's Franchise
US Expansion --
Canada Expansion NoNo
International Expansion YesNo

Company Overviews

About Bennigan's Grill & Tavern

Bennigan's was established in Atlanta, Georgia in 1976 by Norman Brinker, a legend among restaurateurs.  Bennigan's is still the iconic brand loved by all and is re-establishing itself as the leader in casual dining. Committed to the welcoming, friendly and festive spirit of Irish Hospitality, Bennigan's offers more generous pours and portions and goes above and beyond the call of duty to deliver Legendary experiences to every guest, every meal, every day. In 2011, Bennigan's began a Legendary comeback by re-energizing the beloved brand with a commitment to bring memorable dining experiences to every guest, every day. This remarkable resurgence began with a brand refresh at the company's two corporate locations and a plan to bring the same menu optimization and service enhancements to current and future franchise partners.
The mission at Bennigan's is to deliver exceptional service to every guest, every meal, every day. In order to deliver this service, we must remember to focus on those essential elements that will allow us to provide quality service with a bit of Irish hospitality on the side.

About Max & Erma's

In 1972, Max & Erma created a fun, unique, gourmet hamburger restaurant you could take friends & family to, decorating it with quirky artifacts & local paraphernalia. Since that day, we've been committed to providing our guests with delicious all-American food & friendly service in a relaxed atmosphere the whole neighborhood can enjoy. We've grown over the years, but always remain true to what made us successful - delivering a great guest experience. After all, Max & Erma wouldn't have it any other way.

We believe that a great experience starts with our food. That's why we use the freshest, highest quality ingredients in everything we serve. Freshness and quality are truly the foundations upon which Max & Erma's was built. We make every effort to do things the right way, not the easy way. We believe this dedication and passion is the reason we're better and the reason our guests return more often. Our market research tells us that our guests know what they are going to order before they get to our restaurant because they crave certain items, our signature dishes. Many guest favorites include our delicious Chocolate Chip Cookies, Tomato Mozzarella Chicken Sandwich, Cajun Shrimp & Pasta, Laredo Steak, Santa Fe Salad, Buffalo Chicken Sandwich, Hand-Battered Onion rings and our famous Gourmet Hamburgers.