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Below is an in-depth analysis and side-by-side comparison of Bennigan's Grill & Tavern vs Seacrets including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $1,027,075 - $3,588,244 | $1,639,333 - $3,061,667 |
Franchise Fee | $35,000 | $45,000 |
Royalty Fee | 4% | 6% and 10% from hotel |
Advertising Fee | 1% | 1% local |
Year Founded | 1976 | - |
Year Franchised | 1976 | - |
Term Of Agreement | 15 years | 10 years+10 +10 |
Term Of Agreement | 15 years | 10 years+10 +10 |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | �Has prior management level experience in food service and/or restaurant operations. �Willingness to follow our proven operating system �A solid business person with a strong desire to succeed �Possesses experience in restaurant franchising �Meets the financial requirements | *You or an operating partner within your franchise team must have significant foodservice and/or hospitality experience in order to qualify to become a Seacrets franchise owner. *In most cases, we expect franchise owners/operating partners to take an active role in daily operations. *Sales, customer relations, and supervisory skills, plus a strong work ethic coupled with honesty and integrity, are also important. *You must be able to meet the financial requirements for developing and operating a Seacrets business. |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | Bennigan's, or a designated third party, will provide training to you and your restaurant team. Your management team will be required to complete a 6 to 8 week training program based on prior experience. Onsite training will be provided to entire team before restaurant opening. All parties must successfully complete the training to the satisfaction of the Bennigan's Operations/Training team prior to opening your restaurant. We believe great training equals lower turnover and stronger guest retention. Therefore, we provide continued support to team members. Bennigan's University, our online learning module, helps drive the retention of both staff and guests. | *You and your key management and kitchen staff will receive up to eight weeks of training at our corporate location. *Additional training will be provided if hotel or nightclub operations are part of your franchise business |
Support | For the pre-opening of your first Bennigan's, members of our Operations and Marketing Teams will assist you from 45 days prior to your Grand Opening. Marketing Support: Our goal is to help you successfully market your brand. We put a marketing calendar in place to help drive sales, increase check average and guest count. Marketing tools provided include: Intranet, Email Marketing, Social Media Support, New Photography, Pipeline Items/Menu Development. | *Site Selection & Build-Out Guidance: site selection, building design and interior and exterior decor. *Initial Training and Ongoing Support: comprehensive corporate- and local-based training covering key business management functions. (Additional training will be provided to franchisees who oversee hotel or nightclub operations.) *Inventory Assistance: including planning and ordering initial equipment and supplies. *Established Standards and Procedures for every part of the business (front of house, back of house, bar, restaurant, music venues, and more), all detailed in our confidential operations manual. *Exclusive recipes, ingredients and cooking techniques for our specialty dishes, many of which are made from scratch; plus proprietary branded food products for retail sale. *Relationships with approved vendors and built-in volume discounts. *Marketing guidance and pre-developed materials for local advertising and promotions. |
Marketing | Co-op advertising | - |
Operations |
Franchisees required to buy multiple units/master licenses; 98% of all franchisees own more than one unit Number of employees needed to run franchised unit: 100 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | - |
International Expansion | Yes | - |
The Seacrets Restaurant, Bar and Hotel Franchise Program: Bring a Little Bit of Jamaica to Your Local Community Since Seacrets was propelled over two decades back, our idea has turned out to be synonymous with great sustenance and great circumstances for clients from up and down the Eastern Seaboard … and past. Everybody who visits Seacrets appreciates a smidgen of island life. That is the reason we're glad to call ourselves Jamaica, U.S.A.! Presently we're prepared to grow our physical operations past our Ocean City, Maryland base, and bring our tropical eating and excitement experience to individuals the country over. We've put a great deal of work into cleaning and culminating our frameworks, methodology, formulas, and the sky is the limit from there, and we are prepared to impart the points of interest to qualified establishment proprietors. Join our group and get on the way to owning and growing a genuinely unmatched idea in the gigantic cordiality establishment industry. Seacrets gives you the instruments, the marking, and the interestingly themed idea you have to emerge in the commercial center! For more data on the Seacrets establishment program, visit our Frequently Asked Questions page, ask for a leaflet