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Updated RecentlyBennigan's Grill & Tavern vs The Greene Turtle Sports Bar & Grille Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Bennigan's Grill & Tavern vs The Greene Turtle Sports Bar & Grille including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $1,027,075 - $3,588,244 | $1,455,000 - $2,702,500 |
| Franchise Fee | $35,000 | $45,000 |
| Royalty Fee | 4% | 4% |
| Advertising Fee | 1% | 1.5% |
| Year Founded | 1976 | 1975 |
| Year Franchised | 1976 | 2003 |
| Term Of Agreement | 15 years | 10 years +5+5 |
| Term Of Agreement | 15 years | 10 years +5+5 |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | �Has prior management level experience in food service and/or restaurant operations. �Willingness to follow our proven operating system �A solid business person with a strong desire to succeed �Possesses experience in restaurant franchising �Meets the financial requirements | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/Yes | -/Yes |
| Equipment | No/Yes | -/Yes |
| Inventory | No/Yes | -/Yes |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | Bennigan's, or a designated third party, will provide training to you and your restaurant team. Your management team will be required to complete a 6 to 8 week training program based on prior experience. Onsite training will be provided to entire team before restaurant opening. All parties must successfully complete the training to the satisfaction of the Bennigan's Operations/Training team prior to opening your restaurant. We believe great training equals lower turnover and stronger guest retention. Therefore, we provide continued support to team members. Bennigan's University, our online learning module, helps drive the retention of both staff and guests. | Prior to opening the restaurant, the franchisee operating partner, one full-time general manager, an assistant manager and a kitchen manager will receive a total of approximately eight weeks of training by our staff. During the opening, we will provide a minimum of ten days on-site assistance. After that, your key operating staff will be required to attend refresher courses, seminars and other training programs from time to time. On-The-Job Training: 288 hours Classroom Training: 64 hours |
| Support | For the pre-opening of your first Bennigan's, members of our Operations and Marketing Teams will assist you from 45 days prior to your Grand Opening. Marketing Support: Our goal is to help you successfully market your brand. We put a marketing calendar in place to help drive sales, increase check average and guest count. Marketing tools provided include: Intranet, Email Marketing, Social Media Support, New Photography, Pipeline Items/Menu Development. | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | Co-op advertising | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations |
Franchisees required to buy multiple units/master licenses; 98% of all franchisees own more than one unit Number of employees needed to run franchised unit: 100 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Bennigan's Grill & Tavern
Bennigan's was established in Atlanta, Georgia in 1976 by Norman
Brinker, a legend among restaurateurs. Bennigan's is
still the iconic brand loved by all and is re-establishing itself as the leader
in casual dining. Committed to the welcoming, friendly and festive spirit of
Irish Hospitality, Bennigan's offers more generous pours and portions and
goes above and beyond the call of duty to deliver Legendary experiences
to every guest, every meal, every day.
In 2011, Bennigan's began a Legendary comeback by re-energizing the
beloved brand with a commitment to bring memorable dining experiences
to every guest, every day. This remarkable resurgence began with a brand
refresh at the company's two corporate locations and a plan to bring the
same menu optimization and service enhancements to current and future
franchise partners.
The mission at Bennigan's is to deliver exceptional service to every guest,
every meal, every day. In order to deliver this service, we must remember
to focus on those essential elements that will allow us to provide quality
service with a bit of Irish hospitality on the side.
About The Greene Turtle Sports Bar & Grille
Equal parts sports bar and casual restaurant, The Greene Turtle combines the best of both into a different kind of neighborhood gathering place, where friends and family can gather to grab a bite, watch the game, or just enjoy a beer together in a lively atmosphere. When you become a The Greene Turtle Franchise Owner:
You actually operate three separate but integrated potential revenue centers:
The Greene Turtle casual dining restaurant
The Greene Turtle sports bar
The Greene Turtle events and parties.
The Greene Turtle franchise owners receive numerous support services, including:
Proprietary Programs and Systems
Startup Assistance
- Design & Construction
- Staffing
- Business Planning
- Comprehensive Training
- Ongoing Operational Support
- Ongoing Promotional Support
- Ongoing Program Enhancements
- Ongoing System Development (R&D)
Our franchise program provides the tools, the training and the support you need to open and operate
a unique and lively The Greene Turtle Sports Bar & Grille in your market.
We believe in being a community hangout for all ages, that serves great
food and drinks in a fun, casual atmosphere built on the excitement and
unity of sports. The Greene Turtle has been a local hangout since 1976 when we opened our first location in Ocean City, Maryland