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Updated RecentlyBennigan's Grill & Tavern vs Fresh To Order Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Bennigan's Grill & Tavern vs Fresh To Order including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $1,027,075 - $3,588,244 | $489,500 - $646,500 |
| Franchise Fee | $35,000 | $30,000 |
| Royalty Fee | 4% | - |
| Advertising Fee | 1% | - |
| Year Founded | 1976 | 2005 |
| Year Franchised | 1976 | 2006 |
| Term Of Agreement | 15 years | - |
| Term Of Agreement | 15 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | �Has prior management level experience in food service and/or restaurant operations. �Willingness to follow our proven operating system �A solid business person with a strong desire to succeed �Possesses experience in restaurant franchising �Meets the financial requirements | *Experience as a restaurant operator for a five year minimum *Recognition as a top restaurant operator *Net worth of $1 million, Multi unit 2 Million *Liquid assets of $250,000, Multi unit $500,000 *Infrastructure and resources to meet our development schedule *Total commitment to the development of the f2o brand *Cultural fit and a passion for our concept |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | Bennigan's, or a designated third party, will provide training to you and your restaurant team. Your management team will be required to complete a 6 to 8 week training program based on prior experience. Onsite training will be provided to entire team before restaurant opening. All parties must successfully complete the training to the satisfaction of the Bennigan's Operations/Training team prior to opening your restaurant. We believe great training equals lower turnover and stronger guest retention. Therefore, we provide continued support to team members. Bennigan's University, our online learning module, helps drive the retention of both staff and guests. | - |
| Support | For the pre-opening of your first Bennigan's, members of our Operations and Marketing Teams will assist you from 45 days prior to your Grand Opening. Marketing Support: Our goal is to help you successfully market your brand. We put a marketing calendar in place to help drive sales, increase check average and guest count. Marketing tools provided include: Intranet, Email Marketing, Social Media Support, New Photography, Pipeline Items/Menu Development. | *Real Estate and Site Selection Approval *Lease Review *Design and Construction Support and Assistance *Marketing and Public Relations *Comprehensive Six Week Pre-Opening Training Program *Continuing Education *Field Support *Purchasing and Distribution |
| Marketing | Co-op advertising | - |
| Operations |
Franchisees required to buy multiple units/master licenses; 98% of all franchisees own more than one unit Number of employees needed to run franchised unit: 100 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Bennigan's Grill & Tavern
Bennigan's was established in Atlanta, Georgia in 1976 by Norman
Brinker, a legend among restaurateurs. Bennigan's is
still the iconic brand loved by all and is re-establishing itself as the leader
in casual dining. Committed to the welcoming, friendly and festive spirit of
Irish Hospitality, Bennigan's offers more generous pours and portions and
goes above and beyond the call of duty to deliver Legendary experiences
to every guest, every meal, every day.
In 2011, Bennigan's began a Legendary comeback by re-energizing the
beloved brand with a commitment to bring memorable dining experiences
to every guest, every day. This remarkable resurgence began with a brand
refresh at the company's two corporate locations and a plan to bring the
same menu optimization and service enhancements to current and future
franchise partners.
The mission at Bennigan's is to deliver exceptional service to every guest,
every meal, every day. In order to deliver this service, we must remember
to focus on those essential elements that will allow us to provide quality
service with a bit of Irish hospitality on the side.
About Fresh To Order
When Pierre Panos envisioned the Fresh To Order concept, he didn’t
intend to pioneer a new style of dining that would change the industry,
he simply wanted to bring a finer dining experience to the masses at
fast casual price points in an elevated dining environment with
flavorful, always from scratch cooking. Pierre tapped Jesse Gideon, his
corporate chef from his Stoney River concept to lead the charge in
creating this food-first culture that is our DNA today…… No commissary
driven food here!
The future growth of Fresh To Order Franchising Company, LLC will be based upon company opened stores as well as the continued sale of single and multi unit franchises. We prefer to develop by selling market areas which require the franchise developer to open a number of units, typically 2-5 stores in a period of 3 years.
Be part of a new niche that we call "fast fine" with incredible food served in less than 10 minutes for around $10 while surrounded by beautiful facilities.
Beat the competition with a finer dining taste profile at a fast casual price point.
Be proud to serve proteins cooked fresh to order as they are ordered unlike all our competitors premade or commissary driven food.
Be passionate about the quality of a brand that actually has their brand promise entrenched in their name.
Lead the consumer trend towards the combination of healthy but flavorful food; a trend that experts agree is the future of dining.Fresh To Order is perfectly positioned to take advantage of this trend, our name specifically speaks to that.
Be part of a fast casual brand that has a dinner day part. The fast casual segment currently doesn't offer a broad selection of dinner entrees, beer and wine that attracts a more profitable dinner service; our menu drives dinner service close to 40% of our sales.
Work with an experienced, respected management team able to lead change and always keep your investment fresh and relevant.
f2o franchisees must be well-capitalized to open great stores and meet their development schedule. Additionally, they must have a proven track record as excellent restaurant operators to operate great Fresh To Order stores. All information submitted to Fresh To Order Franchising Company, LLC is used only to assist in the pre-screening of potential franchises, and will be kept confidential. If you are interested in developing a specific market and meet all of the preliminary requirements, please complete the form to the right.