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Below is an in-depth analysis and side-by-side comparison of Bennigan's Grill & Tavern vs Cool-de-Sac including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $1,027,075 - $3,588,244 | $858,700 - $1,988,667 |
Franchise Fee | $35,000 | $75,000 |
Royalty Fee | 4% | 6% |
Advertising Fee | 1% | - |
Year Founded | 1976 | 2008 |
Year Franchised | 1976 | 2010 |
Term Of Agreement | 15 years | 10 years |
Term Of Agreement | 15 years | 10 years |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | �Has prior management level experience in food service and/or restaurant operations. �Willingness to follow our proven operating system �A solid business person with a strong desire to succeed �Possesses experience in restaurant franchising �Meets the financial requirements | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | Bennigan's, or a designated third party, will provide training to you and your restaurant team. Your management team will be required to complete a 6 to 8 week training program based on prior experience. Onsite training will be provided to entire team before restaurant opening. All parties must successfully complete the training to the satisfaction of the Bennigan's Operations/Training team prior to opening your restaurant. We believe great training equals lower turnover and stronger guest retention. Therefore, we provide continued support to team members. Bennigan's University, our online learning module, helps drive the retention of both staff and guests. | - |
Support | For the pre-opening of your first Bennigan's, members of our Operations and Marketing Teams will assist you from 45 days prior to your Grand Opening. Marketing Support: Our goal is to help you successfully market your brand. We put a marketing calendar in place to help drive sales, increase check average and guest count. Marketing tools provided include: Intranet, Email Marketing, Social Media Support, New Photography, Pipeline Items/Menu Development. | - |
Marketing | Co-op advertising | - |
Operations |
Franchisees required to buy multiple units/master licenses; 98% of all franchisees own more than one unit Number of employees needed to run franchised unit: 100 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | Number of employees needed to run franchised unit: 60 - 80. Absentee ownership of franchise is allowed. |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | Yes |
International Expansion | Yes | Yes |
Cool de Sac is an attractive family-style restaurant model that offers something for everyone: it's a wonderful place to meet, it's a fantastic place to eat, it's a great place to play and the perfect destination for an all-around family day. After talking to over 300 parents during our research and having served over 160,000 customers so far, we can confirm that Cool de Sac is a fantastic idea whose time has come. Customer Service ratings to our flagship Restaurants in Florida have been excellent. Cool de Sac has lucratively covered a market niche that fills an important urban lifestyle need and offers highly promising business potential to any entrepreneur in any suburb in the United States. As we seek to expand our presence to other cities in the U.S. �" not to mention other countries �" we look forward to forging lasting partnerships with enthusiastic franchisees like you. Join forces with us and you will become part of a network that is driven by professionalism, quality, consistency, and a true passion for excellence. To learn how our partnership can work to your advantage, read more about Cool de Sac. As you get to know our business better, you will see an opportunity you'll want to consider for the long term. We envision your entrepreneurial spirit and our expertise as the perfect combination with which to build a powerful international brand. We look forward to welcoming you on board!