Dairy Queen vs Herrell's Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Dairy Queen vs Herrell's including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Dairy Queen Franchise
Herrell's Franchise
Investment $1,151,135 - $1,936,655$251,000 - $367,000
Franchise Fee $45,000$40,000
Royalty Fee 4%6%
Advertising Fee 5-6%-
Year Founded 19401973
Year Franchised 19441980
Term Of Agreement Varies-
Term Of Agreement Varies-
Renewal Fee --


Business Experience Requirements
 
Dairy Queen Franchise
Herrell's Franchise
Experience
  • Industry experience
  • General business experience

    • What we expect from a franchisee * A belief in the Herrell's Ice Cream product and system

    * Owner operation and interest in their community

    * Respect for employees

    * Franchisor respect and communication

    * Customer service that exceeds the norm (win that customer back every time they come into your store)

    * Cleanliness and neatness

    * Desire to succeed in one's own business

    Financing Options
     
    Dairy Queen Franchise
    Herrell's Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/Yes-/-
    Start-up Costs No/Yes-/-
    Equipment No/Yes-/-
    Inventory No/Yes-/-
    Receivables No/Yes-/-
    Payroll No/Yes-/-

    Training & Support
     
    Dairy Queen Franchise
    Herrell's Franchise
    Training On-The-Job Training: 376 hours Classroom Training: 32 hours Additional Training: At existing DQ storeDuring your training you will receive detailed instructions as well as hands-on experience making our award-winning ice cream, including thorough familiarization with all equipment.
    Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet PlatformSince the proof of the ice cream is in the eating, Herrell's Ice Cream will provide you with our absolutely best tasting, richest and creamiest ice cream recipes which have been perfected applying years of experience. How and where to order your inventory of perishable ingredients and supplies is crucial. During your pre-opening days in preparation for your opening, our staff will assist you in contacting various suppliers and in placing your initial orders. Once you are in operation, a member of the franchise staff will visit you on a regular basis. Areas such as ice cream making, daily operations, expense analysis, staff evaluation and promotional ideas can be discussed. The Herrell's Ice Cream and Herrell's Development staff is very supportive and is always only a phone call or e-mail away.
    Marketing Ad Templates National Media Regional Advertising Social media Email marketing Loyalty program/app-
    Operations International franchisees required to buy multiple units/master licenses

    Number of employees needed to run franchised unit: 20 - 100

    Absentee ownership of franchise is allowed.

    		-

    Expansion Plans
     
    Dairy Queen Franchise
    Herrell's Franchise
    US Expansion Yes-
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About Dairy Queen

    Frozen yogurt producer J.F. McCullough was trying different things with a formula for another solidified dairy item, originating from his conviction that dessert tasted better when it was delicate and served straight from the cooler, not solidified strong. With his formula culminated, McCullough and his child, Alex, persuaded one regarding their clients to hold a starting offer of the new delicate frozen yogurt, and more than 1,600 individuals appeared to attempt it. In light of that underlying achievement, the McCulloughs opened the primary Dairy Queen area in 1940 in Joliet, Illinois. The main stores sold just delicate serve frozen yogurt - in sundaes, bring home pints and quarts, and cones- - however throughout the years, an assortment of dessert treats were added to the menu, for example, banana parts and Dilly Bars. In the 1950s, some Dairy Queens started serving hot sustenance things. Today, stores framework wide have menus that incorporate franks, cheeseburgers and chicken tenders through Dairy Queen's Grill and Chill idea. The organization likewise offers a DQ Treat idea that offers both Dairy Queen's solidified treats and the sister organization's natural product beverages and smoothies.

    International Dairy Queen, Inc., (IDQ) has been creating “smiles and stories” for more than 70 years. Tracing its roots back to 1940, the company, is a leading quick service restaurant franchisor of delicious frozen treats and mouth-watering hot food items. The company is corporately based in Minneapolis, MN, is the parent company of American Dairy Queen Corporation, Orange Julius of America and Karmelkorn Shoppes Inc., which develops, licenses and services a system of more than 6,400 Dairy Queen® Orange Julius® and Karmelkorn® stores in the United States, Canada and over 25 other countries. All are part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway.

    The total investment necessary to begin operation of a single DQ Grill & Chill® franchise is $1,151,135-$1,936,655.
    This includes the $45,555 that must be paid to the franchisor or affiliate. In addition, if you enter into a multiple trade area reservation agreement, you will pay an initial franchise fee deposit determined by multiplying the number of restaurants you are granted the right to develop by $10,000.

    ""   "Entrepreneur

    #16 in Franchise 500 for 2020.
    #42 in Franchise 500 for 2021.






    About Herrell's

    Herrell's Ice Cream offers a unique concept. Sure, these days everyone has gourmet ice cream, but at Herrell's we know the best ice cream is handmade on the premises ice cream. Our product is fresh, rich and delicious, using only the finest ingredients to ensure a perfectly flavored ice cream. The Smoosh-in, a Herrell's innovation, tantalizes its customers by allowing them to select their favorite flavor of ice cream and Smoosh-in, a variety of candies, nuts and cookies and top it with our award-winning hot fudge creating an infinite number of unique special flavor experiences.
    Herrell's Ice Cream has gained a well-deserved reputation for excellence. We are the original and are still the best! As the owner of a Herrell's Ice Cream franchise, you will be backed by this excellent reputation. The success of Herrell's Ice Cream has resulted in many industry copycats, but the ice cream quality has never been matched. Dedicated to creativity and the pursuit of excellence, Herrell's Ice Cream continues to be at the top of distinctive taste and customer loyalty. As a Herrell's Ice Cream franchise owner, you too will benefit from the realization of a dream come true.
    Since 1973, the Herrell's name has been synonymous with premium, gourmet ice cream made right in-house from the finest ingredients. At our flagship ice cream shop in Northampton, Massachusetts - in the heart of the Pioneer Valley - we still slow-churn our ice cream with care. And over the years, we've added many more frozen desserts and baked goods to tempt every taste!