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Updated RecentlyMassage Envy vs Elements Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Massage Envy vs Elements including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $567,850 - $840,000 | $251,950 - $491,350 |
| Franchise Fee | $45,000 | $39,900 |
| Royalty Fee | 6% | 6% |
| Advertising Fee | 2% | 2% |
| Year Founded | 2001 | 2000 |
| Year Franchised | 2003 | 2006 |
| Term Of Agreement | 10 years | 10 |
| Term Of Agreement | 10 years | 10 |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/Yes |
| Start-up Costs | No/Yes | -/Yes |
| Equipment | No/Yes | -/Yes |
| Inventory | No/Yes | -/Yes |
| Receivables | No/No | -/Yes |
| Payroll | No/No | -/Yes |
Training & Support |
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| Training | To ensure Massage Envy Spa franchisees can maximize their potential as massage therapy business owners, the company's comprehensive training and marketing is focused on building and sustaining a profitable business and strong brand identity. Franchisees benefit from a robust support system that includes everything from field training to massage therapist recruitment support. On-The-Job Training: 40+ hours Classroom Training: 32.5 hours Additional Training: As requested | Classroom Training: 54.5 hours |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | Newsletter Meetings/Conventions Grand Opening Online Support Field Operations Site Selection Franchisee Intranet Platform |
| Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing |
| Operations |
30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 5 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Massage Envy
From its inception, the Massage Envy concept was designed to be a great business to own.
As a Massage Envy franchise owner, you'll enjoy a number of advantages, including:
-A Truly Unique Approach to Massage
-Innovative Facility Design
-Aggressive Marketing Programs
-Multiple Revenue Opportunities
Veteran Incentives 20% off franchise fee
#203 in Franchise 500 for 2021. Not in Franchise 500 for 2020.About Elements
When simplicity is the essence of your business model, clients and owners benefit. Clients want a predictably wonderful experience with every visit. And you want a business that takes the guesswork out of daily operations, so you can focus on growth and creating a solid, profitable enterprise that will thrive for years to come. At Elements Massage® we’re working to achieve both with impressive results.
As an Elements Massage® franchisee, you’ll be part of a vibrant and fast-growing segment of the wellness arena, buoyed by training and systems that will support your growth and help you stand out in your market.
- Recurring Revenue
Applicable to just a handful of lucky businesses, recurring membership models foster a steady revenue stream. Unlike with gym or weight-loss memberships, there’s nothing stopping clients from sticking to the program.
- Exceptional Training & Systems
From the training you’ll receive at Franchise University to the systems that inform virtually every aspect of your business - marketing, finance, operations, client and talent acquisition - you’ll rely on proven methods designed to streamline efficiencies in all areas.
- Coveted Spot in the Wellness Community
As a natural partner to the expanding health and wellness industry, you’ll find a wealth of referral opportunities that will benefit your clients, your community, and your own bottom line. It’s the perfect time to secure your place in what some observers are calling “the next trillion dollar industry.”
- Recurring Revenue
Applicable to just a handful of lucky businesses, recurring membership models foster a steady revenue stream. Unlike with gym or weight-loss memberships, there’s nothing stopping clients from sticking to the program.
- Exceptional Training & Systems
From the training you’ll receive at Franchise University to the systems that inform virtually every aspect of your business - marketing, finance, operations, client and talent acquisition - you’ll rely on proven methods designed to streamline efficiencies in all areas.
- Coveted Spot in the Wellness Community
As a natural partner to the expanding health and wellness industry, you’ll find a wealth of referral opportunities that will benefit your clients, your community, and your own bottom line. It’s the perfect time to secure your place in what some observers are calling “the next trillion dollar industry.”
The total investment necessary to begin operation of an Elements Massage
studio ranges from $251,950 to $491,350. This includes $74,024 to
$85,521 that you must pay to the franchisor or its affiliates.
The total investment necessary under the Area Development Agreement is estimated to be $79,800 (for a 2-studio commitment) to $299,000 (for a 10-studio commitment). This entire amount must be paid to the franchisor.
The total investment necessary under the Area Development Agreement is estimated to be $79,800 (for a 2-studio commitment) to $299,000 (for a 10-studio commitment). This entire amount must be paid to the franchisor.
Veteran Incentives 20% off franchise or development fee
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#371 in Franchise 500 for 2021.